When Facebook offered a billion dollars for Instagram—instantly making its 13 employees multi-millionaires—Facebook was recognizing a very good thing. And what Facebook saw is even better for your MLM business than it is for their social media!
Why? Because it's VISUAL. And it's INSTANT!
Whether you are an Independent Distributor or company executive, you probably already are making use of some Facebook, Twitter, Tumblr, Google+, Pinterest, and other social media tools to network and promote your opportunity.
But if you aren't also using Instagram, you are missing a sure bet.
So, here are some ideas to get you thinking, and some ways to maximize Instagram's effectiveness and impact for your business.
A Picture Really Is Worth a Thousand Words
Every picture tells a story. And as of July 2012, 80 million Instagram users already were telling theirs using this simple and effective technology to create and reinforce associations.
According to Facebook's own study in 2011 (a year before it acquired Instagram), photos on journalists' pages receive 50% more Likes than non-photo posts, and journalists who share links that include a thumbnail image in the link preview receive 65% more likes and 50% more comments than posts that did not include images.
And what is true of every journalist is true of you: your desire to get your story out to as wide an audience as possible!
If you have an iPhone or Android but are still a little shy about technology, this link will walk you through the Instagram set-up: http://www.businessinsider.com/what-is-instagram-2012-4?op=1
Once you download the app and start taking photos, you are going to want to get creative! Here is one of many links that will help you develop a personal style so as to more effectively communicate with your Distributor orgamization: http://help.instagram.com/customer/portal/topics/121182-photo-taking-editing-sharing
There also are all kinds of third-party editing apps you can play with. Here is a link to a site that introduces you to some of the more effective and useful apps out there. http://www.complex.com/tech/2012/06/10-awesome-photo-apps-to-use-with-instagram/
And there are hundreds of blogs that will get you excited about all of the possibilities of using Instagram, such as: http://instagramers.com
If you want some help creating "recipes" to automatically integrate your posts and maximize your exposure, check out: http://ifttt.com/recipes
You can also view your Instagram photos on the web by downloading the web.stagram app: http://web.stagram.com
Marketing communications expert Pam Dyer lists the five most important uses for Instagram:
Social media sharing: Instagram allows you to add hashtags to help you track any picture via your social networks.
Search Engine Optimization (SEO): Name your photos with keywords, including alt tags, using Instagram's editing features.
Contests: Ask your Distributors to take photos of themselves using Instagram and then upload the photo to win a prize. Add an element of interaction by encouraging people to vote on their favorite photo.
Event marketing: Ask people to take photos of a local Opportunity Meeting. This gives you a chance to recognize your organization and promote its efforts.
Connection: Many of your Distributors probably are already using Instagram, making it another avenue to form connections with them.
Location: Instagram's geo-tagging gives followers an easy way to map where the photos are being taken. This is especially useful if you are at an Opportunity Meeting or Company Conference.
Become a "Top Company" with Instgram
A study conducted by Simply Measured, a company that collects and analyzes social media data, shows that 40 percent of top companies now use Instagram.
Forbes' Marketshare blogger Steve Olenski, Named one of the Top 100 Influencers In Social Media by Social Technology Review writes:
"...if you're not including Instagram as part of your social media strategies—which should be part of your overall integrated marketing campaigns—you are missing out on a golden opportunity to move that needle.
Most importantly, you should be using Instgram to promote, to train, and to recognize...because your competition probably already does.