Over the years we have interviewed tens of thousands of MLM field reps and their customers, and we have served hundreds of thousands in a variety of ways in order to improve their service experiences. We add our observations to those of the researchers performing studies over the years.
Why People Join as Field Reps and Customers
The reasons that people join MLM companies as customers and field reps are summarized below:
- Job/income security.
- Extra income.
If someone joins in order to earn extra income, help them to understand the path to achieving their objectives. Shorten their learning curves and train them to use the proven tools and systems for your company's products and services.
- Pay off debts.
- Fund college/school.
- Financial freedom.
- Residual cash stream.
- Retirement cash stream.
- To Own Their Own Business
The reasons some have given for not being able to start their own business previously or without your company's opportunity, training, and duplicatable system include:
- "I don't have the money."
- "I don't have a college degree."
- "I don't have any knowledge in a special area or field."
- "I don't have any experience."
- "I don't know what kind of business to go into."
- "I can't give up my guaranteed income."
- "I have 15 years invested in my current position."
- "I'm scared and lack confidence."
- "I don't like sales."
- "I can't talk to people."
- Sense of belonging/camaraderie.
- To feel important and needed.
- To be empowered.
- Social interaction/associate with adults .
- For "the cause."
- To have something of their own.
- Self improvement/personal development.
- Purchase Products at Discount
If someone wishes to join your company in order to get products at the best price and for no other reason, make it happen in a grand way. Give them the same attention to help get started as you give to those who join your company to build a business. Both groups are essential to long-term success.
Career-level builders are special and rare. Efforts to find the right leaders who fit your culture and align with your company's vision must be carefully cultivated. This presents the ultimate test of your ability to recruit to retain. Once you embrace this philosophy and allow it to become a cultural cornerstone, you will experience an increase in short-term and long-term retention.
- New Field Reps
Get the product at the best possible price.
Earn product for free by sharing the products with friends and family.
Earn an income.
Three categories characterize most new field reps:
In summary, knowing in general why people join MLM companies should help you to lead your field reps to understand why people join your company and help them discover each individual's "why." By nature, each individual has his/her own unique worries and needs, and when recruiters take time to understand these, they will be taking the first step toward formulating a plan that will result in long-term value for the new recruit. As difficult as it can be, recruiting is a one-time deliverable. On the other hand, retention is the long-term objective that demands your full attention, your best skills and rigorous endurance.