Mike_Michelozzi wrote:Is the amount of business - actual sales - in network marketing more hoped for and hyped than is actually happening in social media networking: face book, twitter, linkedin, etc.? My guess is it's more hoped for and hyped than is actually happening.
I really think it depends on exactly how it's being used ...
If social media is being used to drive LOCAL sales and contacts, then I think it can be effective .. for example we had some extra people come to our last "yard sale", and buy candles, because they saw the post that Ana put on the "Fort Hood Army Wives" facebook page.
That said, I tend to agree with your initial thoughts ...
I seriously doubt many people (although there are definitely exceptions .. probably a few that we know) are making a significant amount of sales of their primary product or service via online social media.
For the most part, I suspect that the majority of people who are actually making money via social media are involved in the whole, selling products that teach people how to make money on social media ... the formula for which is almost always some version of: join my affiliate program and sell this ebook/video series/cd recording to other people who want to learn how to make money on social media
In the end, it's just another tool ... and like every other potential tool in our arsenal, how effective it will be depends greatly on how we choose to use it.
Just my opinion of course.