I think if there's no "hoops to jump through" (whether that be autoship, or something else), in order to get the best prices on products, then it's not really wholesale pricing. This is perfectly reasonable for companies who's advertised "retail" prices are pretty much just window dressing anyway ... as in nobody actually pays those prices. But for companies with a true retail component, it makes no sense to just give the lowest prices to anybody and everybody.
I'm much more a fan of the "back up autoship" idea, where you only get your autoship at the end of the month if you haven't already generated enough volume to qualify for commissions. That being said, I can see why companies prefer the beginning of the month model. I'm sure there are plenty of people out there (in my own candle group even) who have been on autoship for months, or even years, and just simply never get around to canceling. Again it's obviously easier to "forget" at a lower level. I seriously doubt there are many people out there who are "accidentally" continuing to get $150 or $200 worth of vitamins every month.
In short, I'm not really a fan of "forced autoship", but I'm not sure that anything else has really been proven to work better.
Merry Christmas right back at ya.
Thanks for your thoughts and I understand what you're saying, especially since your thoughts are mirroring my thoughts over the past many years.Here's a real example from my back office which I think creates some "food for thought":
On the 27th of November (yesterday), I can see 12 "back office" orders. Of the 12, only 5 are on autoship. The other 7 "back office" orders (including one for $1,394.39) were from people who are not on autoship and who I believe would not have placed an order if they didn't have access to the wholesale pricing without obligation of an autoship. That would have been over $2,000 in sales lost just yesterday (the equivalent of about 23 autoships at minimum qualifier). Multiple that by 365, and I think you'll see why I'm quite happy to have people buying at wholesale without commitment to autoship.
As you know, many products in this industry are not retailable. But some are. In my particular case, I have a retailable product, one that I've personally retailed and one that is being retailed within the team. And I know that you do, too.
All that aside, I'm mainly, but perhaps not exclusively, talking about the masses of people who join as distributors but never build a business. Those people fall off autoship in horrific numbers, and they never purchase again because they can't get the product at the wholesale price. So what if those masses of people who really will never build a business, but actually love the product and were willing to purchase at wholesale could do so without autoship obligation? The only way that can happen is if forced autoship for wholesale pricing is not in place. I see "back office" purchases every day in my organization. Let's take for example a $600 bulk purchase of product. That's the equivalent of about 7 autoships running (at minimum qualifier).
I've been a huge fan of backup autoship over the years, too. It makes perfect sense for business builders. BUT, it also means that potentially hundreds or thousands of people in your organization who are not going to build a business, are likely to drop off and never come back. Why? Because coming back to make even a single product purchase and wanting best pricing means that they have to login and set up another autoship that they don't want because they have no interest in the business. This re-setting of autoship, in my experience, almost never happens.
I'm not sure there's a perfect solution ... but based on the volume that I see in the back office and the numbers of people who login and purchase because they have access to wholesale pricing ... I've definitely had a change of heart about forcing autoships or any sort of minimum purchase in order to get best pricing.
As I've watched this over the past 18 months, I've had a complete turnaround in my philosophy about autoship. Hey, who says ol' networkers can't learn new tricks?