About Beryl J. Wolk
Beryl J. Wolk, is the founder of “Beryl's World”, is a graduate of the University of Pennsylvania's Wharton School of Business. (Feb 1951)
In 1953, after retiring from his post as a Lt. Commander in the Naval Reserve supply corps, Beryl developed his family business-founded in 1929, which today comprises 21 autonomous companies, 1,250 employees, with major facilities in four states. While Beryl's corporate complex is involved in a variety of multimedia marketing fields and endeavors, his emphasis has been on developing unique targeted media. Targeted media evolved into a series of unique integrated, multi-media marketing. His recent major accomplishment is the creation of the Internet Marketing Consortium with 620 Joint Ventures and I billion + hits a month. Beryl was appointed by the United States Government as Honorary Chairman of the Business Advisory Counsel and Beryl won the 2004 Business Man of the Year.
Beryl was the first to use newspapers for the distribution of direct response marketing in a magazine format (Family Guide Newspaper Inserts). Clients include 175 national corporations, with complete marketing programs based on the distribution of his "Targeted Free Fall" magazine-styled newspaper inserts, incentives and involvement devices. Billions of Wolk's Family Guide newspaper inserts have been published for Ford, Chrysler, GM, McDonalds, Burger King and thousands of companies. He is the largest provider of sweepstakes in the USA and operates 55 affinity clubs with 24 million members.
As co-founder of the Cable Advertising Bureau, Beryl is a leader in the cable industry. He was co-founder of cable television's largest circulation magazine, the “Cable Guide”, which recently merged with TV Guide.
Beryl conceived the 30-minute infomercial in 1977, and then founded the first company to produce them. Since that time, this company has broadened its original marketing thrust of "merchandise" to include business opportunities, self-improvement, and breakthrough product marketing. The company has produced over 1,600 infomercials, at a fraction of competitor's costs.
Beryl's business accomplishments transcend the world of media. He is a co-founder of the largest kiosk company. This company, CartCade, markets products and services by way of carts (kiosks), or “stores without doors” placed in malls and train stations. CartCade distributes surveys and literature, sells products, and conducts various forms of recruitment.
Beryl has also developed Dial-A-Fax, Inc., publisher of the world's most complete fax telephone directory. Dial-A-Fax has a number listing of more than 1,500,000 companies, members of his fax owners association.
Marketing for the IFPA, the Association of Weekly Newspapers in America is another of Beryl's projects. We have a JV: the IFPA services 40 million readers weekly, also we joint venture with a predictive dialing company with the capability of 5 million calls per day.
Beryl has created, developed, and maintained 110 consortia of various themes, from the Ultimate Music Consortium to the Ultimate Motion Picture Consortium to the Ultimate E-Marketing Consortium and is now the Ultimate Kuwaiti, Korean, Arab, India, Made in Italy Group, etc. consortia.
Beryl has a Joint Venture with the co-founder of the Internet and has numerous ventures using state-of-the art technology on the Internet. He has 110 million opt-in-E-mails with 1.25 billion hits per month.
Beryl has implemented over 620 Joint Ventures for marketing and media. He now has 800 radio stations, 100 million television households, and 79 magazines and 12,000 newspapers on a P.I. (Per Inquiry) basis.
Beryl's enduring experience and enthusiasm keep him in the forefront of Media / Marketing with his focus on Humanitarian Causes ( Better World ).
Beryl founded of the nation's fifth largest magazine, “ The Cable Guide “, with a readership of over 18.5 million readers per issue. We have joint ventures interests in soccer magazines, American Vision magazine (upscale Afro-American and Afro-American cultural museums), Casino Player / Casino Journal magazine and alliances with over seventy magazines & now Parade Magazine / Family Weekly on a pay per performance basis.
Targeted TV marketing, and as founders of the Cable Advertising Bureau we have unique relationships with cable and TV Networks..
In 1977, created the 1st long form infomercial and have produced 1,680 infomercials. Also the inventors of the Netfomercial (infomercial on the net)
*Someday a grinning picture of Beryl Wolk will have a place of honor in the Encyclopedia of Advertising History.
- Philadelphia Magazine
*It was such an honor and certainly a pleasure to meet you last week in Jenkintown. When my father first told me about you, I assumed he had to be exaggerating because nobody could be that “bigger than life”. However, after meeting you I realize that, if anything, dad understated the case.
- Ronald B. Richard, President, Panasonic
Some times the truth is what it always was and always will be just TRUTH. Beryl Wolk is such a man, he is what he is and he did what he did. No amount of spin will change that. I also looked up on google the inventor of the infomercial and a lot of people claim to be the first and the list was long but prior to the herbalife infomercial there was 1977 and that was before the so called first infomercial.
God bless you all!