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BERYL WOLK: THE TRUTH BEHIND THE LIES

by Executive » Sat Apr 09, 2005 4:43 am


About Beryl J. Wolk

Beryl J. Wolk, is the founder of “Beryl's World”, is a graduate of the University of Pennsylvania's Wharton School of Business. (Feb 1951)

In 1953, after retiring from his post as a Lt. Commander in the Naval Reserve supply corps, Beryl developed his family business-founded in 1929, which today comprises 21 autonomous companies, 1,250 employees, with major facilities in four states. While Beryl's corporate complex is involved in a variety of multimedia marketing fields and endeavors, his emphasis has been on developing unique targeted media. Targeted media evolved into a series of unique integrated, multi-media marketing. His recent major accomplishment is the creation of the Internet Marketing Consortium with 620 Joint Ventures and I billion + hits a month. Beryl was appointed by the United States Government as Honorary Chairman of the Business Advisory Counsel and Beryl won the 2004 Business Man of the Year.

Beryl was the first to use newspapers for the distribution of direct response marketing in a magazine format (Family Guide Newspaper Inserts). Clients include 175 national corporations, with complete marketing programs based on the distribution of his "Targeted Free Fall" magazine-styled newspaper inserts, incentives and involvement devices. Billions of Wolk's Family Guide newspaper inserts have been published for Ford, Chrysler, GM, McDonalds, Burger King and thousands of companies. He is the largest provider of sweepstakes in the USA and operates 55 affinity clubs with 24 million members.

As co-founder of the Cable Advertising Bureau, Beryl is a leader in the cable industry. He was co-founder of cable television's largest circulation magazine, the “Cable Guide”, which recently merged with TV Guide.

Beryl conceived the 30-minute infomercial in 1977, and then founded the first company to produce them. Since that time, this company has broadened its original marketing thrust of "merchandise" to include business opportunities, self-improvement, and breakthrough product marketing. The company has produced over 1,600 infomercials, at a fraction of competitor's costs.

Beryl's business accomplishments transcend the world of media. He is a co-founder of the largest kiosk company. This company, CartCade, markets products and services by way of carts (kiosks), or “stores without doors” placed in malls and train stations. CartCade distributes surveys and literature, sells products, and conducts various forms of recruitment.

Beryl has also developed Dial-A-Fax, Inc., publisher of the world's most complete fax telephone directory. Dial-A-Fax has a number listing of more than 1,500,000 companies, members of his fax owners association.

Marketing for the IFPA, the Association of Weekly Newspapers in America is another of Beryl's projects. We have a JV: the IFPA services 40 million readers weekly, also we joint venture with a predictive dialing company with the capability of 5 million calls per day.

Beryl has created, developed, and maintained 110 consortia of various themes, from the Ultimate Music Consortium to the Ultimate Motion Picture Consortium to the Ultimate E-Marketing Consortium and is now the Ultimate Kuwaiti, Korean, Arab, India, Made in Italy Group, etc. consortia.

Beryl has a Joint Venture with the co-founder of the Internet and has numerous ventures using state-of-the art technology on the Internet. He has 110 million opt-in-E-mails with 1.25 billion hits per month.

Beryl has implemented over 620 Joint Ventures for marketing and media. He now has 800 radio stations, 100 million television households, and 79 magazines and 12,000 newspapers on a P.I. (Per Inquiry) basis.

Beryl's enduring experience and enthusiasm keep him in the forefront of Media / Marketing with his focus on Humanitarian Causes ( Better World ).



Beryl founded of the nation's fifth largest magazine, “ The Cable Guide “, with a readership of over 18.5 million readers per issue. We have joint ventures interests in soccer magazines, American Vision magazine (upscale Afro-American and Afro-American cultural museums), Casino Player / Casino Journal magazine and alliances with over seventy magazines & now Parade Magazine / Family Weekly on a pay per performance basis.




Targeted TV marketing, and as founders of the Cable Advertising Bureau we have unique relationships with cable and TV Networks..




In 1977, created the 1st long form infomercial and have produced 1,680 infomercials. Also the inventors of the Netfomercial (infomercial on the net)

*Someday a grinning picture of Beryl Wolk will have a place of honor in the Encyclopedia of Advertising History.

- Philadelphia Magazine


*It was such an honor and certainly a pleasure to meet you last week in Jenkintown. When my father first told me about you, I assumed he had to be exaggerating because nobody could be that “bigger than life”. However, after meeting you I realize that, if anything, dad understated the case.

- Ronald B. Richard, President, Panasonic



Some times the truth is what it always was and always will be just TRUTH. Beryl Wolk is such a man, he is what he is and he did what he did. No amount of spin will change that. I also looked up on google the inventor of the infomercial and a lot of people claim to be the first and the list was long but prior to the herbalife infomercial there was 1977 and that was before the so called first infomercial.

God bless you all!
Greg DeMario
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Re: BERYL WOLK: THE TRUTH BEHIND THE LIES

by Ramventure » Sat Apr 09, 2005 6:41 am


Interesting, Executive. But lets take a look at what you posted on the "companies" section of mlm.com:

Beryl Wolk starts the marketing launch next week. he will advertise to over 100 million people by way of tv,radio, newspaper and if you don't know Beryl Wolk then maybe you have heard of his small ventures such as the Discovery Channel or The Home Shopping Network.

Have you heard of his inventions such as the cable Guide, Dial A Fax or the Infomercial. How about the AARP which he founded, does that sound familiar?


I don't notice any reference to AARP, Discovery Channel or the Home Shopping Network in your post above (which seems to be copied directly from Mr. Wolk's website.) Maybe Mr. Wolk is not speading these tales, just some reps who are, to be kind, "misguided."

For a history of QVC and Home Shopping Network, click on this link:

http://ourworld.compuserve.com/homepage ... Histry.htm

Mr. Wolk's name doesn't appear anywhere in the history of these companies so many Better Universe promoters credit him with starting.

As for infomercials, exactly which infomercial did Mr. Wolk invent in 1977. What was the product and when did it air?

I did a search for infomercials and found several sites with articles on the mediums's history - none mention Beryl Wolk.

Then I searched for Beryl Wolk and infomercial and found the only sites on Google crediting him with inventing the medium were those promoting Better Universe or Mr. Wolk's press releases.

Lets look at what Forbes magazine has to say about the informercial:
Infomercials have been around in one form or another since the beginning of television. But the modern industry got its start in 1984 when the Reagan Administration deregulated the airwaves and renounced rules limiting the number of commercial minutes that could be broadcast in a given hour. With the change in policy, coupled by the growth of cable television, infomercials took off.


The full article is here: http://www.forbes.com/2002/11/11/cx_da_ ... rcial.html

It doesn't mention Beryl Wolk at all. And it was after the 1984 deregulation that Herbalife aired what is regarded by the guy who wrote the book on infomercials as the "first."

Wow, he invented the infomercial and no one seems to know it but Mr. Wolk himself and Better Universe promoters. What an injustice.

Oh yeah, one more thing. Better Universe people keep saying Mr. Wolk is a "billionaire." Yet he does not appear on the Forbes or Fortune lists of billionaires or even high millionaires. You would think "the greatest marketing genius of all time" would be well known enough to make those lists. In any case, a great promoter would make sure he was on those lists - if he qualified.

I don't know if Beryl Wolk is the greatest marketer in the world, but he is definately very good at what he does. All one has to do is look at how many have fallen for Better Universe.

Cheers,
Russ
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Re: BERYL WOLK: THE TRUTH BEHIND THE LIES

by Phideaux » Sat Apr 09, 2005 3:06 pm


About Beryl J. Wolk

Beryl J. Wolk, is the founder of “Beryl's World”, and Beryl won the 2004 Business Man of the Year.


Lots of people have Men and Business Men of the year. Whonamed him that? May be it was the AARP he suppposedly founded.
This group might have been on to something.
Beryl has a Joint Venture with the co-founder of the Internet

How is former Vice President Gore, by the way?
Beryl conceived the 30-minute infomercial in 1977,
I thought that distinction went to W.G. Barnard and the

Vita-Mix Blender, circa 1949
and then founded the first company to produce them.


Another debatable statement.
We have joint ventures interests in soccer magazines, American Vision magazine (upscale Afro-American and Afro-American cultural museums), Casino Player / Casino Journal magazine and alliances with over seventy magazines & now Parade Magazine / Family Weekly on a pay per performance basis.


AKA Post Card Inserts and Pay Per Click
God bless you all!

Oh no. Thank you, and......
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Re: BERYL WOLK: THE TRUTH BEHIND THE LIES

by Executive » Sun Apr 10, 2005 1:26 am


Russ,

You make some very good points as I really didn't try to find a lot on the AARP report but I did not find anything as of yet.

Your points are well taken and I appreciate that you did not knock the Company which does tell me a little about your character so I do respect you for that.

To what capacity Beryl was involved with the founding of the AARP is a good one but not really important to me personally but certainly something I will look into.

The pretext that Beryl invented the infomercial is debatable but Beryl claims this on his main site but true to what you say, I saw no mention of the AARP.

BetterUniverse is a good company in my opinion but you did bring up some food for thought that I will have to get cleared up for my self.

Beryl Wolk did a lot of things in his 79 years on this earth but I will find out more about the AARP claim that I did believe since I was told that he was and since I'm a person who likes to give people the benefit of the doubt, I did and still do believe it.

It may not be true and it may be true since nothing has been provided that discounts anything that I've been told other then articles about other people who report to have done things that Beryl was per my understanding involved with.

I will do my due diligence on some of these claims but I find nothing at the moment that discounts these claims by the people involved with said companies or investments, so I will dig deeper.

Thanks again for your thoughts(opinions)

Greg D.
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Re: BERYL WOLK: THE TRUTH BEHIND THE LIES

by Ramventure » Sun Apr 10, 2005 2:04 am


Greg,
I appreciate the tone of your post. I can see you believe in your company and that's great.

I think what you are saying - correct me if I'm wrong - is that you trusted the information about Beryl Wolk your upline gave you and repeated in in good faith without checking it out.

It seems a lot of people have done the same thing. Don't beat yourself up over it. You hope you can trust your upline.

Unless I'm very much mistaken, I believe I know the identity of the upline who started all this hype.

I'm on his mailing list and he emails me constantly with all sorts of hype about BU - has been for months. Before that it was all sorts of hype about other companies that were the greatest thing in the world.

Now, I don't know for sure that he is the source these wild claims, so I won't name him here. Lord knows he has repeated them enough, though.

Suffice it to say he has a talent for bringing in a lot of people into a deal - then bringing them into a side deal - then into another deal - and another - all the while lining his pockets. Personally, I'm steering clear of him and his "hot deals."

Best of luck. And be careful.

Cheers,
Russ
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