Steve_Fazia wrote:Chuck, I have noticed a resurgence of postcards in the past couple of years. Postcards and card decks were prevalent back in the 90s and then seemingly died off. I tested a postcard system back in 2016. Thought they had a complete package which included a call center to enroll prospects who called from the postcard mailings. Sadly, the company did not have the resources to adequately staff the call center and prospects had trouble talking to a live person. So in this case the execution was poor. I think it could work with the right company/product/postcard design/call center mix. It's a numbers game whereby distributors must commit to mailing out a set number of postcards every month. Have you tried mailing postcards yourself?
Yes. I have a postcard system for my team and I love it. I always ask people the following questions:
1. How many emails do you get a day pitching you on a business?
2. How many auto-dialers call you every day pitching you on a business?
Compare those numbers to how many postcards do you get in a week? People love checking their mail. Most people will at least read your postcard. Not so with other forms of advertising.
Postcards work great in a digital world because very few people are using them.