Your goal as a network marketing leader is to develop a huge, thriving downline organization. This can be done by consistently teaching success principles to your downline. Teaching these principles in a manner that most people can absorb can be a little tricky.

Training and education are best delivered in bite-size pieces--delivering a little bit of knowledge at a time, tidbits that can be digested and put into action. How do you eat an elephant? One bite at a time. That saying rings true when it comes to educating your downline! Those of us who have been in this phenomenal industry for a while know that there is so much we want to share and teach our new distributors. We also know that it can't possibly be done in one sitting, even though we sometimes try!

Now you may be asking yourself, what about all the 3-4 hour "Get Started" trainings or even all day sessions that we put our new people through? These trainings immerse your new people into your company's culture and provide a roadmap to follow, but if you took an exit poll, or even gave a pop quiz at the end you would find that most people only soak up about 10-20% percent of what is taught. What was taught needs to be reinforced and taught numerous times for it to finally soak in and become "second nature." But how many times can you expect a person to sit through the marathon training before he or she finally "gets" it?

Why not educate and reinforce your success principles in a consistent and timely manner. ...by using regularly scheduled conference calls. We have found this to be a very effective strategy that creates excitement, reinforces commitment, and provides attitude adjustments. Training conference calls are definitely a duplicatible process that can allow for nation-wide trainings with minimum cost, time, and effort. Add to this tool online conferencing, live call streaming and recorded calls on demand and you've created a library of education that is simple for your distributors to access.

Here's a few guidelines we've found to be useful:

1. Schedule calls at a convenient day and time. We have found Saturday mornings to be effective, but customize to fit your group. Find a day/time that works and stick with it. If needed, calls can be recorded and made available for 24/7 access.
2. Take a personal approach. Talk to each person directly, as if you were sitting across the table from him or her.
3. Keep calls short (15-30 minutes) and stick to your selected topic. It might help to script it so you will stay on track.
4. Try to include a brief testimonial or two that pertain to your topic. These guests will add excitement and validation.
5. Spend a few minutes on motivation and attitude adjustments! There is always someone who needs it!!
6. Depending on the amount of participants, you can open your call for Q and A or have prewritten questions and answers.
7. Close with a definite Call to Action. A challenge to all listeners to implement what they have just learned and possibly tell about it next week!
8. Promote the next call with a teaser. Teach them to tune in weekly just like they would with their favorite TV show.

If you provide this on-going education on a timely basis, you will create a strong group where true duplication will not only take place but will continue deep into your organization. Thus our own education and our education of others becomes a lifetime work . . . . Ray Kroc, the founder of McDonalds, said it best: "When you're green you grow and when you're ripe, you rot." We learn something new everyday and we should share all that we know to be effective. Remember, even when training, keep it simple and fun and you will develop a thriving organization and "sold out" conference calls!