| The third major area, even though it is the smallest segment of your field organization,represents the most important segment – the networkers. Although only1 to 2 percent of the entire organization in size, they are responsible fornearly 85% of marketing and recruiting activities. These are the hyper sponsorswho are responsible for bringing hundreds, or thousands of people into yourorganization. A networker, or more appropriately a “business builder” on average will generate a full time income, usually in the range of $100,000 to $300,000 a year. The more networkers that a company can get involved, the more impact it will have on the overall size and corresponding revenues for a company. Most companies know this group well. What they often miss out on is the potential networkers coming up through the organization. Do you know your rising stars? Do you have a way to encourage these distributors? Or does your “old guard” hold all the strings in terms of relationship with the corporate office? As sales people are to sales, networkers are to recruiting. To have sales we must have consumers, sales bring stability and networkers bring growth. Each of these groups are needed to sustain a growing, stable company. The most important things that we do are first, to identify the individuals, second, to understand the activities of these different segments and third, to ensure the sales, marketing and commissionable activities are inline with the different activities that take place. These three steps have the dual impact of increasing individual incentives to stay and company’s bottom lines.
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