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Isn't it funny how in the MLM industry, we think we are doing heaps and getting results, and then we find out that other people are doing 10 times the work and getting 50 times the results! Massive action of this nature is conducted daily by many individuals. Let me tell you how it's done.

First of all, it's not done with cold calls from the phone book! It's done with 3,000 people who have pre-qualified themselves as being interested in MLM. Individuals practicing massive action have a set of hoops that they put prospects through--hoops that start big and get smaller and smaller. Prospects may be sent to a pre-recorded 800 phone number, typically a two or three minute recording that gives callers another phone number to try, access to Fax On Demand, a website, or opportunity to leave their phone number. When you are calling a minimum of 100 prospects a day, you don't have time to feel down. You're pumped right up and will find yourself in what I call "The Zone!"

When you're in "The Zone," you're excited and it comes through on the call, which gets prospects excited. This method is excellent for answering machines, voice systems, etc. Since with the use of these systems people are screening their calls more and more , you need an exciting tone in your voice.

The heavy hitters using this type of massive action wear headsets and pace the room as they make these calls. They prefer voice systems to live people; it's quicker as they can let their system do its work. They know how to work this way. They do it everyday, and more importantly, they get huge results.

These kinds of people rarely have time to train others. Most don't. Why? Because they don't have to.They let the company train their new members on turning leads into members.

One guy I knew in Japan looked good, spoke fast, and his cell phone was always ringing. He was continually scribbling appointments in his diary even though he couldn't speak Japanese past a couple of greetings. He was there to make his fortune, but had a language barrier. To get over this, he found English speaking Japanese prospects first. He was there for about two years. The whole time, he recruited using massive action. He started off by handing out flyers at a busy station--1000 flyers everyday--day in and day out. When he made enough money, he paid someone else to do it. He got his people to do the same. To tell you the truth, I used to think badly of him. I constantly found myself advising his members on products, follow up, etc. He'd just recruit them, get them to a certain level that week, and go to the next, then the next, then the next. What was his result after two years? He was earning more than $250,000 a month! He knew that the company and others would train these new people. He didn't have to spend time building friendships. He worked MLM like a business. After all, that's what MLM is! I value friendships but that's not the subject here.

The bottom line is massive action = massive results. Most of the time, it's not what you say but how you say it, and there is no doubt that excitement and a sense of urgency sells. There is no fence for the prospects to sit on, as the pros don't give them one. They ask, "Are you in or out?" They'd sooner hear a quick no than a long yes.

The best part about this kind of massive action is that anyone can do it once they have the system in place. You call warm prospects, engage them, refer them to the system, and then let the system do the sorting. It's all automated--large hoop, medium hoop, small hoop. When the hordes have gone through, the only thing that pops out of the small hoop are people wanting to sign up.

Can you see it? You've got the head set on and you're pacing the room calling 100 people. You don't care if they say no; you've got people waiting. You know if you call 100 people, a certain number will join your business. Muliply that by 30 days and by 12 months and you are in the big league, big time! Teach this to your team and you can retire for life. Isn't that what you want? They milk the system and let the cream rise to the top. This is serious MLM. How serious? As serious as a heart attack.

I guess you're saying,"3000 leads a month--that must cost a lot," but does it? There are many lead sources available--some great, some very bad. My company supplies us with premium leads at a cost of four cents a lead. The only question is how many do you want? How many can you afford? Can you afford not to buy leads? I know that a lot of you look for quality of people and not quantity.

Systems such as the above, breed natural leaders--the cream that rises to the top. Whether you feel that this system is good or bad is neither here nor there. Results are everything. Once you have the results, you can adapt the methods to a more personal level, then have fun and be extremely relaxed. But, first you have to build the foundation of your empire. Calling 100 people a day is what I call massive action. The excitement is there and when you find yourself in "The Zone," there is no stopping you!

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