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Leads are essential for any successful network marketing business. But, where do you find the best MLM leads? Is it through lead generation or do you buy them? What's the best way? Good question.

You need prospects for your business and customers to purchase products.

Without the two, your business will not exist. So, what is the answer? Should you generate your own leads or buy them from a respectable leads company?

The answer isn't as simple as you may think. Generating leads and having people come to you presents the best scenario. And, it works! It does take time, but in the end, it gets results.

One of the important factors to remember is that you are talking to real people. It's not about you. It's about them. Find out their feelings, their goals and wants. Then provide a solution. Build a relationship and then a partnership.

The fact is, most people don't care about your company, pay plan, etc. They care about finding a solution to their problem.

The good news is you can produce your own MLM leads. Today, the Internet has allowed us to do just that.

There are many different ways to produce the best MLM leads. Here are a few of my favorites:

1. A personal website. Learn to sell yourself. Why should someone
join you? What makes you unique? And what value and expertise do
you bring to the partnership? Answer these questions on your website.
Sell "you."

2. Use an auto responder. As leads visit your website, offer a "free
report or newsletter." This will build your subscriber list and allow you
to communicate with your prospects. Use it to provide valuable
information.

3. Timing is everything. If the timing isn't right today, it may be next year.

4. Be that person that has stayed in touch.

5. Have a plan. You will need to set goals and stick to them. Be
consistent and stay focused.

6. Write articles. Article writing is a great avenue for building a
presence online. Submit these articles to e-zines and newsletters.
Articles are powerful because you can present yourself as an expert in
your industry.

7. Create a blog. Blogging is fun and it allows you to write freely to
your niche. Blog posts can be various lengths. Blog regularly and
watch your traffic grow.

8. Learn to Squidoo. Anyone can do it. Squidoo is a website where you can create a page on your point of view, recommendations, or expertise on any subject and include references on the Web.It's simple, fun and it allows you to monetize your marketing—utilize it as a source of profit. I've created some of my best MLM leads through Squidoo!

Pick one or two lead generating avenues and master them. Then, when you are ready add one more and repeat.

Generating the best MLM leads is a process that won't happen over night.

But, it will happen. Generating the best MLM leads is both a skill and an art that you can definitely learn!