MLM's Greatest Dilemma Solved!- By Travis Bond
Monday, Jun 23, 2008
The sometimes subtle and sometimes not so subtle friction between the interests of MLM corporate and those of MLM field leaders is as pronounced as that between management and labor in traditional business! Both have legitimate concerns about dealing with the other. The differences in perspective lead to what can be best described by the phrase, “diametrically opposed.” These differences can create a climate of “us against them,” breeding distrust and skepticism.
But, like in all symbiotic relationships, both groups need each other to succeed and prosper. Both groups are dependent upon each other, much as major league baseball needs both ownership and players to exist. Both groups have needs and there are specific concerns to be addressed if there is to be true opportunity for both. Let’s explore the perspectives of these two diverse, yet interrelated groups.
Distributor leaders invest a huge amount of time, hard earned personal relationships, and personal capital in their quest to build a solid, residual income. They quite literally put their financial futures in the hands of companies and owners when they join an MLM company and begin to build an organization. In most cases, the company is responsible and holds up its end of the agreement—but sometimes it doesn’t!
The major challenges faced by experienced distributors looking for a new association are:
1. Great sales people are the absolute worst at being sold, themselves, in a negotiation.
2. Inability to shop the market without being “exposed” before they are ready to make a change.
3. A lack of a centralized database with sufficient company information for their search.
4. Legal means of enforcing their agreements.
Companies, on the other hand, have their own unique set of problems to overcome:
1. Locating prospective distributor leaders before they commit elsewhere.
2. Managing personal conflicts with existing leadership.
3. MLM junkies that hop from deal to deal, at a huge expense to the company.
4. Access to a justifiably paranoid group of prospects to present their opportunity to.
But, before you get too pessimistic about any chance to reconcile these conflicts of interest, there is a solution! The interests of both diverse groups may be addressed simultaneously through a new program that has been developed and offered by the company, MLM Prosource. Through this program, reputable companies and proven field leaders can sort through all the bull to confidentially investigate and ultimately consummate potential associations.
The program features representation services for legitimate, career inclined leaders who are looking for a long term home. Proven leaders can now identify potential opportunities with total confidentially. Leaders are interviewed to determine their desires, inclinations, and experience through an extensive interview process. A “blind” profile for a leader is categorized and then presented to companies that match the requirements of the profile, minus any personal, identifying data.
If sufficient interest in any potential match exists, the possible association is further explored. Only after extensive review, and with the permission of the leader, is a face-to-face introduction arranged. If there is no chemistry, no one ever learns the identity of the prospective leader.
If a match is discovered, fair compensation and any associated contractual benefits for the leader are negotiated by MLM Prosource. Appropriate legal documentation and representation is also provided to ensure leaders receive the benefits negotiated in their behalf.
Companies have valid concerns of their own that must be addressed as well. Corporate clients can review profiles at their leisure to see if appropriate matches exist. They can save many tens of thousands of dollars on pointless fly-ins and other expenses. Through this service, the days of wasting time with MLM Junkies looking for the next hand out are over! Companies can review the profiles of proven professionals, professionally vetted before they waste a single minute of their valuable time.
Like it or not, the direct sales industry is ripe with companies that will promise the world to try and secure experienced professionals to help build their organizations, as well as self promoting distributors who embellish their experience and qualifications, and regularly hop companies. MLM Prosource’s new concept will open communication between the field leaders and corporate personnel, allowing companies access to dozens of prospective leaders they would have never even know about previously! An exciting new day has arisen!
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