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Mastermind is an event put together by Randy Gage. Though it wasn't company sponsored, it was geared toward our program. But the cool thing is that Randy is hosting a "generic" (no companies mentioned) version of Mastermind in the near future which will provide virtually all the same information. To check it out click here. The event is very high level for leaders in the industry (I will be attending this event as well).

It was so remarkable and transforming that I wanted to share with you some insights.

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What were my impressions of this event?

Mastermind was held at the famous Doral Hotel and Country Club which was the perfect backdrop to this incredible event. You clearly needed to check your “poverty consciousness” along with your bags at the door. This venue was for leaders only! And you could not help but feel that you were on your way to Diamond while you sat at Champions Cafe overlooking the “Blue Monster” golf course. Mingling with Diamonds and more Double Diamonds than I have the space (or time) to be able to list. For me anyway, the event started even before the first seminar and I found myself energized, focused, and ready for the main event.

The Directors and up meeting was also a fantastic learning experience for me and the one I took the most notes on! Here we learned “The 11 immutable laws of Network Marketing Success”. Tons of the “nitty gritty” were discussed here in a truly “no holds barred” atmosphere. It’s meetings like this that give all team members a real reason to get to Director or above before the next event!

The main event took place in the grand ballroom of the Doral and I would guess that the attendance was well over 2000. There was just too much information to cover here. And frankly I couldn’t do it justice by trying to explain it all.

These events are transforming both to your mind as well as your business. The camaraderie of team members and team leaders, the vibe you get when you see some of the top Diamonds circling up with their team to plan and strategize taking their business to new heights, inside information you cannot hear anywhere else, testimonials that would knock your socks off, and so much, much, much, much more.

The cool part is that the event didn’t end with the last seminar. Those who Qualified were whisked away to the port of Miami for the company Cruise! It doesn’t get any better than that!….

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Whats the point of all this?

The point I am trying to convey here is the importance of events to your team culture. This is something I learned from Randy Gage and may be one of the most important things he ever taught me.

You will see that attending events is one of the things that your new team member will shy away from. The idea of booking a trip half-way across the country in order to attend a company or team convention may be intimidating at first. Not to mention the financial commitment. But in the long run, NOTHING will get your new team members into massive action to build their business faster than “being there”.

In my company we have seen some of the fastest growth in the industry. People making it to Diamond pin ranks (with accompanying 30k per month bonus checks) in less than two years. How can this happen so fast? Well, if you ask them, they will tell you that they built their businesses off of events. There is something magical when you are “pressing flesh” with people just like you who have made it from the 9-5 grind, to drinking out of a coconut. For the first time, the light goes on for many and they realize that they can do it too. Perhaps they realize that they are the ones who should be on stage talking to the eager crowd who is hanging on their every word. Rank has its perks and they can be very intoxicating in a positive and prosperous way.

Events can take a year off the learning curve of both new and seasoned distributors. They provide social validation. Team members, sometimes for the first time can see those who are successful and learn the “tricks of the trade” so to speak. Because even with first class training, you can always learn something new from those who are in the trenches.

Some will argue that funds spent on events would be better allocated to marketing. But the truth is…you can have all the leads in the world and not accomplish anything until you have both the belief as well as the skill sets of the successful network marketer. That is where events truly shine.

Events act as glue in an organization. A chance to bond with your upline and more importantly, your downline. Creating and fostering beneficial relationships and friendships that will endure your entire career. This alone makes attending events one of the most enjoyable acts of your MLM business.

Dani Johnson recommends booking the new distributor for the next event the moment they join. Randy Gage and Eric Worre hold similar views. If these trainers believe this, then it’s a safe bet we should too. In fact, on a recent training call Randy Gage said that he would never ask a person to spend one dollar unless he thought it was in the best interest of their business. He means it. He says events “get people over the line”, and I can tell you from experience that this couldn’t be truer. Also from my experience I can tell you that all of my top leaders attend events. When they stop attending, their business suffers. I think this happens because they become disconnected with what the company as a whole is doing. They don’t see the successes and the momentum. They become an isolated unit and that can be very bad because as the saying goes… “no man is an island”.

Personally, I love the events and this past event I wished could go on for another week. Despite the differences in pin rank, there is a certain sense of oneness since we are all striving for the same “critical mass” in our businesses. And even though I have been to events in the past, I am sure I left this last one with a renewed energy and purpose. My skills are sharper and my motivation is stronger.

Do I think it was worth the investment in myself?…. Do I think it would be worth it for you?

The truth as I see it is, that you gain much more than you loose by NOT attending. To become a leader… you must do what the leaders do… and you will notice, if you watch closely, that the top leaders attend events.

So make events part of your team culture and the results will amaze you!