LOGIN

My first book, Successful Network Marketing for the 21^st Century, was an industry best seller for several years, but I always felt some key knowledge was missing. So, over the last three years, I’ve been working on a new book in an effort to share that knowledge and am happy to announce the release of The Twelve Power Secrets for Network Marketing Success. It is packed with millions of dollars worth of ideas for building a large and lucrative network marketing business.

Following are the high points of power secrets four through eight. (Also see Part 1 and 3 of this series for the complete list.) Put this information to work and do as I have--build a lifetime stream of residual income, so that you can have both financial and time freedom!

Power Secret Five: Treat MLM Like a Business, Not a Hobby

What does this mean? Most people who enter the network marketing industry have never run a business, so they don’t know what it means to treat MLM like a business. The keys are to first have the right attitude, and second, the right actions.

Network marketing is one of the very few businesses that can be built while you’re still employed doing something else. The great part is that you keep your current income, while building another stream, which eventually will replace the first source. However, in order to do that, you must do the things that successful business people do. You must be consistent and persistent with your business and work on the most productive activities every day. Finally, you need to make a long-term commitment to your business.

I have to laugh when someone says they’ll give it a try for six months or so. I’ve owned businesses--both network marketing and traditional--for many years, and I’ve yet to find one that produced a full-time income within six months, while building it on a part-time basis. Yes, some people earn big time income in network marketing within their first six months, but it’s because they put in a more than full-time effort or already had a massive circle of influence. For the average person, like me and probably you, it’s going to take some time and effort to build your business, but if you do it right for the next few years, you’ll never have to worry about money again.

Power Secret Six: Have a M.A.P.

If you were going to drive your car from Seattle, Washington to Orlando, Florida, would you just jump on the nearest highway and start driving, in hopes that some day soon you’d reach Orlando? No, that would be ludicrous, and yet that’s how most people build a network marketing business. It’s a journey and you need a M.A.P., which stands for Marketing Action Plan. This plan will guide you from where you are right now to where you want to go in life. It should include your purpose, goals, objectives, marketing strategies and a daily plan to implement those strategies. That way, you are always on track as you move towards your goals and purpose.

Power Secret Seven: Become a Master Prospector

If you were wandering through a field and stumbled across a goldmine, you would immediately buy the lot, purchase digging equipment, and begin to mine the gold. Well, you have stumbled across a goldmine and it’s in your network marketing business. The key is to prospect for the gold nuggets among your friends, family, co-workers, neighbors, congregation members, people out on the Internet, and people you meet out in public. There is a direct relationship between the quantity/quality of prospecting and the amount of money you make, so become a master prospector and watch your income sky rocket.

Power Secret Eight: Treat Different People Differently

If you are treating everyone exactly the same, then you’re missing the boat with 75% of them. There are four basic personalities and although we operate at times in all four, every person functions primarily in one of the four. By understanding the characteristics of each personality, you can better communicate and present to prospects, plus train and support those in your network. Understanding and recognizing the different personalities will increase your sponsoring and retention ratios.

This is the second part in a series of three articles. See Part 1 for power secrets one through four and Part 3 for power secrets nine through twelve.