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Should You Be Marketing Your Network Marketing Opportunity Offline Or Online? By Dale Calvert

Should You Be Marketing Your Network Marketing Opportunity Offline Or Online? By Dale Calvert

Monday, May 11, 2009

So what do you think?

 

Should you be marketing your network marketing opportunity online...or...offline?

 

I believe the simple answer is both, but let's examine this question in more detail.

 

It should be the goal of every network marketing professional to master prospecting in a logical, sequential order. Below are my seven steps, that if followed in a logical sequential order, will help you become a Master Network Marketing Prospector!

 

  • STEP ONE Learn how to correctly gather Warm Market Referrals
  • STEP TWO Learn how to recruit in your local market
  • STEP THREE Learn how to recruit with newspaper advertising
  • STEP FOUR Learn how to recruit with direct mail and postcards
  • STEP FIVE Learn how to recruit with Funded Proposals
  • STEP SIX Learn how to recruit online
  • STEP SEVEN Learn how to recruit with voice broadcasting to purchased leads


Now, depending on your opportunity it may make more sense to reverse Step two "local market" and Step six "online recruiting".  As a general rule, if you market a service, market it online. If you market a physical product, then master local market recruiting and prospecting.

 

In general, physical products need more explanation, real local testimonies, and someone locally who can answer questions and provide exceptional customer service. On the other hand, many services are self explanatory.

 

From a recruiting standpoint, it is much easier recruiting and developing a team locally than it is all over the world. Summer Cookouts, Christmas parties, and other group activities can bond local members of your team and create a different kind of dynamic that simply isn't available when you have team members scattered all over the world.

 

By focusing on building a strong local team your organization will naturally expand. Local team members will end up adding people from the circle of influence on their team; this is a natural progression.

 

When your organization spreads because of relationships, it is much stronger than if you only have a group of people that meet online. Again, some programs make sense to market online first, but most will grow much quicker and faster when you follow the sequential order above.

 

As a network marketing professional, I believe we should strive to master ALL 7 levels of prospecting. Even if you think you can build your team using one or two methods; many of your team members will need multiple methods. It is your job as a network marketing leader to learn multiple prospecting methods so you can you can teach your team in a logical, sequential order.

 


Article Source: EzineArticles.com

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