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In Part 1 of the “Wellness Industry” Series, we discussed the first advantage of  a business in the Wellness Industry over other professional involvements. It began with the first letter in W-E-L-L-N-E-S-S: “W”—Wellness Advantage. This article features advantages 2 and 3, beginning with letters "E" and "L." (For the entire series, go to MLM Articles/Article Categories: MLM Sales.)

W-E-L-L-N-E-S-S Industry: E for Easy to Learn and L for Leveraged Income

Let's review the principal advantages you have with an MLM business in the Wellness Industry:

1.   W—Wellness advantage. You are part of the “Wellness Industry”—one of the most robust and promising sectors of the economy—with a prospect of becoming the next trillion-dollar sector.

2.  E—Easy to learn. The skills and procedures needed for success are easy to acquire and put into practice.

3. L—Leveraged income = residual income. By empowering partners in your business, you can generate residual income from the very beginning—using a system that works for you 24-hours a day.

4. L—Low overhead. Your new business is relatively inexpensive to launch. You can begin immediately, with low overhead and low start-up costs. Your long-term investment will largely be in time and energy.

5. N—No time clock. This is an ultimately flexible enterprise. You control your time involvement, with complete freedom and flexibility to accommodate and balance your various personal, family, and professional needs.

6. E—Expandable. You can start part-time, if you choose. You can follow your own preferred growth pathway. You can proceed systematically at your own pace and then advance to allow your business to become your dominant full-time career.

7.  S—Self-directed. You are your own boss. You are the president of your own company—with the opportunity to expand and grow in almost unlimited scope, based on your personal commitment, creativity, and leadership.

8.  S—Satisfaction of helping others in a noble cause. You can have the satisfaction of knowing that you are adding value to the lives of those you serve.

“E” - Easy to Learn

The second advantage to your new business is that it’s easy to learn. The skills and procedures needed for success are rather easy to acquire and put into practice. You’re not taking up brain surgery or space flight technology. You’re learning to become a highly successful network marketer, something you can master in a relatively short period of time.

There are really only five fundamental operating skills you need to understand and acquire in order to be successful with this kind of business:

1. Generating a dynamic prospect list.
2. Making appointments that stick.
3. Presenting the business opportunity effectively.
4. Following up consistently.
5. Empowering other people to launch the business using your pattern and example.

You can do these things very well with a little study and practice. Management expert Peter M. Senge has put it very well: “Learning is too important to leave to chance.” (Executive Excellence, March 1997.) It’s up to you to take the initiative to become a master at your new trade. Fortunately, there are helpful resources close at hand. This series of Web-based training units includes material covering each of the five skill sets mentioned above, plus many other associated topics.

The Flip Side of the Coin

Now here is the flip side of the coin: as easy as these skill sets are to acquire, you need to guard against the “easy in / easy out” syndrome. Sometimes an easy entrée invites an easy departure, especially when the going gets tough. So make sure you launch your business with an irreversible commitment to reach the destination of financial success—no matter what. Think success; dream success; live success. The late Norman Vincent Peale said it best: [quote] “What you project in your mind as a probability is likely to result in fact . . . . Anticipate a good day, and it will be.” - Executive Excellence, June 1997.

Leveraged Income = Residual Income

The third powerful advantage to your new business is that it is based on the principle of leveraged income, meaning income that derives from residual revenue generated for you by an entire network of partners and associates working at the same time for the same cause. By effectively empowering partners in your business, you can generate residual income from the very beginning—using a system that works for you 24-hours a day. Because you are earning leveraged income, you continue to bring in revenues even when you are focused on other aspects of your life, such as family, community, travel, and so forth.

This is an enormous advantage. By building and empowering a network of like-minded partners—each working to add value to your mutual client base—you can earn money even while you rest! That is pure leverage.

And, the good news is that you don’t need hundreds of front-line distributors directly beneath you to achieve your goals. It only takes a handful of fully-activated sales leaders to make the principle of leverage work wonders in your favor.

The Flip Side of the Coin

But, there is a flip side to this coin. Leverage works like this: you have a solid lever that rests on a fulcrum. If the fulcrum is located closer to the load, you can lift a very heavy load with a relatively small force.

With a small army of sales leaders active in your business organization, you can realize excellent returns through leveraged productivity. Because they are all helping you lift the load, you are leveraging your own time and energy investment to good advantage.

However, you have to do your part. You must always see to it that you personally continue to apply that essential small force skillfully and strategically to your end of the lever. That means doing the things every day that will empower your sales leaders and keep them working effectively toward the realization of their goals. Those things include keeping your partners engaged and active in duplicating your good example, responding immediately to their requests, and providing ongoing training and motivation.

Part 3 of this series features items 4 and 5 above in the list of advantages of an MLM business in the Wellness Industry (W-E-L-L-N-E-S-S)--"L" - Low overhead and "N" - No time clock.

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