Amway Launches Direct Selling Industry's Most Robust iPhone App;
Thursday, Dec 3, 2009
ADA, Mich., Dec. 2 /PRNewswire/ -- The just-launched Amway application for the iPhone and iPod Touch puts almost all the tools an Amway distributor might need right in the palm of their hand. Although there are more than 100,000 apps for the Apple mobile devices, there are just a few geared toward the needs of direct sellers and none as robust as the Amway app. The free download allows Amway distributors to access a complete product catalog, show customers videos and other product information, and place orders, with or without an Internet connection. The app puts almost every business function an Amway distributor needs on a device that goes wherever they go. "The Amway app offers a tremendous competitive advantage for our distributors," said Candace Matthews, Amway's chief marketing officer. "The app enables our distributors to showcase to our customers our health and beauty products, demonstrate how they work through video and other business tools, and place an order from their iPhone or iPod Touch. No one else offers a tool as robust as Amway's app. "While some direct sellers offer a PDF of a catalog or other static content for iPhone users, Amway's app is native on the device, offering 24/7 access regardless of connectivity. Amway distributors can register new customers and place orders or register new customers wherever they are and whenever the customer is ready to place an order. In addition to the resident app on the iPhone, the Amway Store at iTunes offers free downloads of videos and podcasts designed to help Amway distributors sell products to their customers. The Amway app is currently available to Amway Global distributors in the U.S. and Canada. In 2010 the app will launch in Japan and Australia and to other markets in 2011. Amway worked with Ubermind, a full-service software engineering firm and recognized leader in the development of custom software for web and mobile platforms, to develop the app. The firm has called Amway's app "the largest B2B iPhone app" developed to date. Amway is one of the world's largest direct selling businesses. Founded in 1959 and headquartered in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. The company also provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. In its most recent fiscal year, the Amway family of companies reported annual sales of $8.2 billion. For more information, please contact Amway's media relations staff at 616.787.7565, or via e-mail at: mediainfo@amway.com. Ubermind is a full-service software engineering firm and a recognized leader in the development and design of custom software for desktop, web, and mobile platforms. Since its inception, Ubermind's focus has included the technologies that are now central to the most visible, next-generation mobile devices. Past and current projects include development of the largest B2B iPhone application, one of the most-trafficked sites on the Internet, comprehensive e-Commerce and m-Commerce solutions, and work on the largest digital distribution platform in the world. The firm's multinational clients include AllRecipes, Amway, Apple, GREY, MasterCard, McCann Erickson, and Summit Entertainment (Twilight Film Saga).SOURCE Amway CONTACT:Beth Dornan or Steve Duthie, both of Amway Public Relations, +1-616-787-7565 |
