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New Vision® was founded in 1995 by the Boreyki family with Jason Boreyki as co-founder. He and his family hoped to achieve a mission: to enrich the quality of families' lives. More than twelve years later, this family owned and operated wellness leader is making some new waves in the multi-billion dollar weight loss industry.

Nancy: How do you go about developing relationships?

Jason: In terms of developing relationships, the key for me is rapport building. I build commonality first. I develop a common interest in whatever--scuba diving, snow skiing, etc.--then build a bond around that. The reason why rapport building is so important is if you are looking at this industry, there are three reasons that people get involved: number one is that they like you and want to be associated with you. Do they want to be in business with you? The second thing is do they realize there is something of value here for them? Do they see an opportunity? And the third main reason they might want to get involved is can they be proud of the opportunity, or the cause that they can believe in? So that is the reason for rapport. When you like somebody, when you have something in common with somebody, it is so easy to develop the friendship, and friendships do last forever.

Nancy: Any drawbacks from establishing rapport first?

Jason: No. My philosophy has always been if you can't make a sale, you can make a friend. Many people don't want to be in the business. The timing is not right for them. But, they might be able to lead you to someone who is interested in the business. If you build the friendship, then it is easier to get referrals. Most of my early business building was truly on referral marketing. It was on asking for referrals. They thought, "Well, he is a nice young man." And they wanted to help me in business. I don't see any drawbacks from establishing rapport first.

Nancy: I think sometimes this industry has a bad name because people think that networkers, or multilevel marketers, abuse relationships. And maybe some do, but you really approach it from the angle that if this develops into a business relationship, that is dandy. If it doesn't work out that way, it was a friendship first.

Jason: The challenge with relationships is when the timing is not right and people push too hard. If you look up "presentation" in the dictionary, it means to offer another person a gift. That is my philosophy. When I would do a presentation, I would see that as a gift. If the timing for you was right, then great. If not, then I didn't push that. If the timing was right, I would follow up. Follow up shows you are committed to this industry and your business. I know it took me seven months of follow-up with my first number one distributor--seven months of sending information,  buying lunches, and being persistent. I knew my goal. I knew that if I stayed on track, I would attract the people that would help me achieve my goal. I believe strongly in the law of attraction. It is all part of developing that rapport, that friendship. It has to be honest--sincere is probably a better word. Because people can see right through fakeness. I believe Napoleon Hill said that if you help enough people achieve their dreams and their goals, in return, you will achieve yours. That has always been my business philosophy.

Nancy: So how do you define business relationships?

Jason: My definition of a business relationship is a win/win situation that benefits both parties. When I look at a business relationship, whoever I am working with--either business partner or member--it has to be a win/win situation. They are as excited to be part of the relationship as I am. That makes for a strong, powerful relationship as they both move forward. It can take you years in the future, because it has credibility, integrity behind it. If you always focus on the win/win--how can we both win, or, more importantly, how can they win--if it is based on integrity, it will always last. I look at a lot of my relationships that go back years, and it is because they have always been based on a win/win situation and integrity.

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