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Persuasion Strategies: Authority

”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, who played Dr. Welby,…

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Persuasive Strategies: The Norm of Reciprocity

The norm of reciprocity states that we treat or respond to others in a similar manner as to how we are treated. The Golden Rule and an “An Eye for an Eye” are examples of the norm of reciprocity stated in cultural norms. What does reciprocity have to do with sales? When you walk through…

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Persuasive Strategies: Consistency

When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person whom we’re trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the best ways to…

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Persuasive Strategies: Social Proof

Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relations officers. This should provide some social proof that the persuasive ideas…

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Persuasive Strategies: Liking or “In the Eyes of the Beholder”

To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward. However, if someone offers you a currency that you cannot spend, then the currency has no value. Similarly, if your expertise,…

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Build Your MLM Business with Instagram

When Facebook offered a billion dollars for Instagram—instantly making its 13 employees multi-millionaires—Facebook was recognizing a very good thing. And what Facebook saw is even better for your MLM business than it is for their social media! Why? Because it’s visual. And it’s instant! Whether you are an independent distributor or company executive, you’re probably…

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A Castle Built on Sand

This article was written by Mark Schaub (International partner), Atticus Zhao (Senior associate), and David Hong (Foreign law consultant) and reposted with permission. China is the promised land for many international network marketing companies. China has what network marketing companies thrive on: consumers—1.4 billion of them; a fast-growing middle class of over 300 million—interested in…

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