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Episode 37: Usana’s Giving Mindset: Are We Doing Enough?

Wouldn’t it be amazing to put an end to world hunger? Of course, it would. No one wants children to go hungry. Why do so few people try to make a change? We don’t do anything because deep down we know one person can’t do enough. Global problems can’t be solved at the level of…

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A few of our favorite female founders in direct sales

Today we want to celebrate powerful female entrepreneurs in the direct sales space. Women who beat the odds to get to where they are today. Now, maybe you’re thinking, “Wait a minute! Women dominate the MLM world.” You’re right! Women make up the majority of people involved in direct sales—and they always have. But there…

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China 2019: Still Open for Network Marketing Businesses

Despite gloom in the global economy and fears of a US-China trade war, growth in China’s retail sales (and direct sales in particular) remain robust.   Chinese culture lends itself to the proliferation of network marketing models as it is very much a network culture where word of mouth marketing is king. However, multi-level marketing is…

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Turning sales data into predictive analytics

If you run a direct sales company, chances are you capture a lot of data. What are you doing with it? On today’s episode of the podcast, Moy Chambers joins us for a second time to talk about the value hiding in that sea of data points and how machine learning can help you access it.   Listen in to hear about intelligent retention systems. Lower your churn ratio with predictive analytics that tell…

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Year in review part one

On this episode of the MLM.com Podcast, Kenny takes us on a retrospective journey through the first year of the podcast. We hear from Spencer Reese, Moy Chambers, Lynn Bardowski, and more. Listen in for some of the best insights our gracious guests have shared with us so far.  Full transcript  Kenny Rawlins: Hello and welcome to…

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Scarcity as a persuasive strategy

  “Limited time only!” “Close out sale!” “While supplies last!” “Rare and unique!” These are all phrases sellers use to create scarcity as a persuasive strategy. Scarcity is the idea that as things become less available to us, they become more desirable. You can create scarcity by limiting how people can get the product, or…

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