Posts by tonyaa
Why women choose direct sales
Many companies don’t talk about the emotional reasons people join a company. Companies talk a lot about the material reasons—you need a house, you desire more money or you want a new car. Anything you can touch or see is a material reason. But people move to action based on emotion, and when you can…
Read MoreRecognizing Women
Sixteen years ago, when we started the DSWA, women made up about 50% of the industry’s sales force. Today we are closer to 75%, and we’ve actually been as high as 78% in the last couple years. Although the gender ratio in direct sales skews female more than other industries, it has not always been…
Read MoreFTC Demands Customers. How Will You Comply?
The Herbalife settlement is out. We’ve had time to examine its contents. We have compared this settlement with last year’s Vemma case. Several of the particulars the FTC went after in each case are similar. One similarity—the focus on customers—is daunting. The FTC wants most of your sales to be made to customers, and by…
Read MoreThe Case for a Chief Compensation Officer
In the August issue of Direct Selling News, InfoTrax Systems Vice President of Commissions Operations, Kenny Rawlins, makes a compelling argument for the inclusion of a chief compensation officer (CCO) on the executive team of every direct selling company. Last year’s Vemma injunction and the recent Herbalife settlement are shifting the legal landscape of the…
Read MoreSo, You are Thinking of Starting a Company: What You Need to Know
The direct sales industry is on the rise. I’m approached every day by people looking to enter the direct sales market with a startup company. Here at InfoTrax, we launch an average of three startup companies every month and due to the growing main-stream acceptance of direct sales, I expect the trend to continue. Starting…
Read MoreStarting an MLM Company That Will Last, Part 2 Compensation Strategy
Multilevel Marketing is big business. There are dozens of companies (including Infotrax) that sell products and services to MLMs new and old. My company has been supporting companies in the industry for decades. I have seen a lot of companies start: some fail some succeed beyond their wildest expectations, and many others fall somewhere in…
Read MoreStarting an MLM Company That Will Last, Part 1 4 Phases of a Company
Multilevel Marketing is big business. There are dozens of companies (including Infotrax) that sell products and services to MLMs new and old. My company has been supporting companies in the industry for decades. I have seen a lot of companies start: some fail and some succeed beyond their wildest expectations, and many others fall somewhere…
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