Firm International, Inc. of C.V. was founded by Mrs. Flora Irma Partida on February 14, 1995, which was the opening date of the first office in Mexico City, Mexico.

In 1996, the first opportunity for expansion was in Miami, Florida through two programs, ”First Impact” and “Christina Show” via the media. These programs impacted on Firm International’s ability to position itself in the United States, which reflected a phenomenal increase in sales output. Having experience this kind of increase in sales, the company expanded its production and sales by 400%, which caused increased distributions in South America and various entities in the United States.