Rena Ware is a family business, founded by Fred and Rena Zylstra in 1941. As the trustees of the core principles and values they established over 70 years ago, we believe that Rena Ware’s vision “When you help others achieve their dreams, you will achieve your dreams” is as valid today as ever. While preserving the core values established by Fred and Rena, we are committed to advancing Rena Ware International to greater growth and achievement in its next 70 years, and beyond.