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Five Ways To Heat Up Your Cold Distributors


Author Michael S. Clouse outlines The Sponsoring Rule of Five—his way to light a fire under distributors who have “gone cold.”

Water has always fascinated me. Freeze it, thaw it out and watch it return to its original form. Liquid to solid to liquid once again… Now try that with an egg!

Indeed, that wonderfully refreshing “two parts hydrogen one part oxygen” nutritional chaser is incredible stuff. For example, did you know that water never freezes at exactly 32 degrees? And that ice at 32 degrees will never thaw? Seems as though water is in some sort of suspended animation at 32 degrees.

Ever have any distributors stuck at 32 degrees? You know, the ones who attend your business briefing every week and never bring a guest? They’re in, and yet not in-terested enough to do anything. They don’t quit, and yet they don’t work the business either. They just seem, well, suspended at 32 degrees. I have a surefire way to heat them up: The Sponsoring Rule of Five. If you’re serious about your success, give it a try because the results will astound you:

  • Sponsor only those people with whom you would like to become friends. This is simple and to the point. After all, if you don’t want them in your home, why would you want them in your business?
  • Invest your time with those you personally sponsor. Get to know them for who they are and for who they want to become. You should understand the circumstances, needs, and dreams of everyone you personally bring into the business.
  • Set up a game plan with those you enroll and follow through. Without the architectural blueprint, or plan, the building is not built. And without your commitment to complete the task, even the smallest goal is wasted. Prepare a game plan with your recruits and then commit to partnering with them to achieve their desired end-result.
  • Talk with those you sponsor every week. Successful business-builders talk with their team. They’re interested. Over time, this simple technique will have you doing business with people you know well.
  • Become close personal friends inside and outside the business. People may choose to leave a business, but nobody chooses to leave a friend. Because network marketing is about creating a fabulous lifestyle, make sure you enjoy yours with those you sponsor along the way.

Yogi Berra, the great New York Yankee’s manager said, “Nothing happens until something happens.” He must have had “cold” players some times. He managed somehow without the Sponsoring Rule of Five, but he probably did some similar things as a leader. Now you have the Sponsoring Rule of Five—time to create some heat!

© 2011 by Michael S. Clouse. All Rights Reserved.

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