It All Begins with the Right Story

I started out in the industry with one of the granddaddy companies, and I’ve found that it’s fascinating to hear the story of a company—how they started and how they have changed direction.

Even back then it got me thinking about how the story of a company’s foundation is critical to share with those who are considering joining the firm. This industry is based on a hope that the company you have decided to go with will have a culture that matches your own and will allow you to attain your goals.

If you’re a brand new company you can use a story about how you have a “brand-new” opportunity. Unfortunately, that lasts about a week in this industry—there are always new companies around the corner. You have to distinguish yourself from the hundreds of companies that start up every year.

At Q Sciences we have a nutrition product that’s been helping people for 18 years. The gentleman who formulated the product told the story about its impact on his and his children’s lives, and that story spread—was even featured on a television show.

Your story must be based in fact—tell the truth. We are past the years when a company could offer a lot of superlatives that people either didn’t or couldn’t check—the advent of the internet took care of that.

Your story also needs to be based on a vision. It needs to be based on an experience that has allowed people to benefit either with wealth or health. As you are going forward, sometimes your story must project where the future will take you. You should say that your company is going to help these people; how it’s going to help them; and why it’s going to help them.

If your story carries weight for you personally, then you will begin to attract people—when you have that belief, it gives you confidence. From confidence you’ll be able to go start coaching others to duplicate what you have been doing to get in the position you’ve attained.

We talk in the industry to the network marketers—or what our company calls independent business owners—about how you get paid to go out and share your story. The more you share your story, the more likely your business will grow because people are attracted to it. They want to relate to somebody in a similar situation to themselves. They want to know that the pain or the goal they’re going for has been achieved by another person. The best way to communicate that is person-to-person—by sharing with them the story that got you to this particular place.