Skip to content

Keep Your MLM Business Simple

iStock_000025007640Small

By nature, MLM and network marketing is a simple business model that relies on word of mouth to create interest and generate enthusiasm about a product or service. That’s it.

One problem that many new MLM business builders face in our modern high tech world is an overwhelming abundance of ways to get that word out to prospects and potential customers.

In the beginning—before all the wonderful technology we enjoy now—it was very simple. Tell people you meet face-to-face in everyday life about your MLM business opportunity, put ads in local newspapers, and encourage people to attend in-home meetings. If you lived in a larger area with strong local leaders, you would have presentations and events at local hotels and meeting places to bring prospects to.

Those traditional offline methods still work (although it is harder to get people to local meetings these days, it seems). However, we now have the massive power and potential of the internet in the mix. So, what is the best way to approach building your business these days while still keeping it simple and productive?

When I say “simple”, I mean focusing on basic fundamentals and not trying to branch out and do too many different things. That’s one thing that brings down a lot of promising MLM business ventures before they have a chance for success—losing focus and trying many different things looking for a “magic bullet.”

There is no “magic bullet.” The best thing you can do, especially in the beginning, is keep everything simple. It is easy to go online and get really confused about how to prospect and get leads. MLM lead generation is a huge business—some methods work and some are total garbage. There are lots of people out there selling leads that are very old, that have been sold over and over, and generally are a waste of your money and time. There are all kinds of theories and recruiting systems—some good and some pretty much worthless.

Your upline team should offer some basic business success training that will help you keep focus and get your business rolling and into profit. The important thing is to make connections right away and get moving as quickly as you can, and in most cases this will be easier to do offline than online. Get some experience and gain some confidence talking to people in person. This prepares you much better for dealing with online leads and prospects later.

Regardless of what sponsoring and lead generating techniques you try (online or offline) as you go along, the simple and basic skills you need will remain the same:

  • Being able to talk about your product and opportunity comfortably and without hesitation
  • Talking to people about your business (not just emailing or using autoresponders, talking to them)
  • Signing up prospects now who are ready, and following up consistently with those who are not

These are three of the simple basic fundamentals that will take you far in your MLM business, if you master them. Keep it simple.

To Your Prosperity!

you may also like

compensation consulting for mlm companies

We offer data-driven compensation plan design & analysis

LEARN MORE

MLM.com Newsletter

Get our e-mail newsletter, with MLM.com articles & online exclusives, delivered to your inbox each week.

Please enter a valid email address.
Something went wrong. Please check your entries and try again.