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Maria Osipova on Digital Transformation in Direct Sales

Podcast Episode - 42

Article by: Maria Osipova | VP of Marketing at Penny
Nancy Tobler | Data Analyst, MLM Compensation Consulting
August 25, 2021

Did you get a chance to look at Penny’s report on digital transformations happening around the direct sales industry? The information they revealed was so fascinating, we had to get them on the podcast to talk about it. We wanted to know how they conducted their survey, who responded, how they worked to present the data they collected.

Our guest is Maria Osipova, VP of Marketing at Penny. If you haven’t heard of them, Penny is a virtual assistant for consultants and an enterprise platform for corporate that provides data about the field.

We had a wonderful time talking to Maria. This episode is packed with information. Here are a few of the topics we covered:

  • The new customer focus in the direct sales industry and how the digital side of the business supports that
  • The need for training for distributors to operate intelligently in the digital world
  • How presenters fail to engage people—the dreaded death by powerpoint
  • How China is leading the way in livestream commerce and what lessons we can take from them
  • How influencer culture dovetails to direct sales
  • How vulnerability, empathy, and “realness” boost sales

Don’t miss this one!

Read more About

How to Run a Direct Sales Company, The MLM.com Podcast, Using Social Media to Grow Your Direct Sales Business

Maria Osipova | VP of Marketing at Penny

Known for building exceptional digital experiences, Maria Osipova, VP of Marketing joined Penny AI to create a brand that enables every consultant...

Read more Articles by Maria Osipova

Nancy Tobler | Data Analyst, MLM Compensation Consulting

Nancy Tobler has a PhD in communication from the University of Utah. She specializes in research on how organizations change,...

Read more Articles by Nancy Tobler

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