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Mark Rawlins

Founder, MLM Compensation Consulting

Mark brings extensive experience to the industry. Mark began work in the direct selling arena in 1981. He has built two MLM software companies, InfoTrax and 2021. Mark is recognized as one of the pioneers in the MLM software business. He retired from running a software company and now focuses on helping companies to design and analyze compensation plans. Mark has written two books on MLM compensation, Understanding Multi-Level Commissions and Their Role in a Successful Company and From Commission Plan to Compensation Strategy. He has authored over 60 articles on and written for Direct Selling News. Mark has worked with every possible compensation type. Nothing surprises Mark. He has worked with hundreds of company’s compensation plans and business plans.   Mark provides the overall compensation plan analysis and seeing the results of bonus commission plans.  

If you need help with your compensation plan design or analytics, contact or 801-416-3648 or

Articles by Mark Rawlins

  • September 15, 2021

    The Best MLM Compensation Plan

    Do you want to create the best MLM compensation plan? Are you launching a start-up and looking for advice on how to build it right? We’ve watched the evolution of compensation plans fo... Read more

  • August 11, 2021

    Podcast 40: The Relaunch of with Mark Rawlins

    The Podcast has been on hiatus for two years. Today, we relaunch with a new series of podcasts bringing you information and insights about the world of direct selling. Whether y... Read more

  • August 3, 2021

    Direct Sales Online Revolutionized the Industry

    Over the last ten years, the world of direct selling turned upside down. Direct sales moved online and now everything is different. It happened so quickly, some of you reading this slept... Read more

  • February 25, 2019

    International Expansion for Network Marketing Companies

    These days, a lot of network marketing companies are in a rush to expand internationally. Markets outside the U.S. are gathering steam and technology is making the leap easier and easier. M... Read more

  • June 4, 2018

    The Huge Role of MLM Product

    It’s difficult to overstate the importance of the actual product in any MLM company. Every company with long-term success was built on great products and on customer loyalty to those produ... Read more

  • February 13, 2018

    Compensation Plan Payout

    Compensation plan payout is one of the biggest factors that contributes to the success or failure of a direct selling company. The companies who achieve long-term success have a sound plan t... Read more

  • January 29, 2018

    What’s a Binary Compensation Plan?

    The binary compensation plan is the newest of the three common plan types. When it arrived on the industry scene, this type of plan was the complete opposite approach to commissions than exi... Read more