Skip to content

Mark Rawlins

Founder, MLM Compensation Consulting

Mark brings extensive experience to the industry. Mark began work in the direct selling arena in 1981. He has built two MLM software companies, InfoTrax and 2021. Mark is recognized as one of the pioneers in the MLM software business. He retired from running a software company and now focuses on helping companies to design and analyze compensation plans. Mark has written two books on MLM compensation, Understanding Multi-Level Commissions and Their Role in a Successful Company and From Commission Plan to Compensation Strategy. He has authored over 60 articles on and written for Direct Selling News. Mark has worked with every possible compensation type. Nothing surprises Mark. He has worked with hundreds of company’s compensation plans and business plans.   Mark provides the overall compensation plan analysis and seeing the results of bonus commission plans.  

If you need help with your compensation plan design or analytics, contact or 801-416-3648 or

Articles by Mark Rawlins

  • January 22, 2018

    What’s a Unilevel Compensation Plan?

    The unilevel compensation plan was the first plan to challenge the dominance of the breakaway plan. It came on the scene in the mid 90s, and its inventors intended it to be a simpler and fai... Read more

  • January 9, 2018

    What’s a Breakaway Compensation Plan?

    Breakaway compensation plans are the oldest of the three common compensation plan types. They’ve been around since the 1970s. To this day, they’re the most popular compensation plan amon... Read more

  • November 1, 2017

    Incentives and Rewards

    I’ve written a lot about compensation plans. If you’ve read some of my articles on the topic you already know that compensation plan design is all about rewarding the behaviors you want ... Read more

  • August 14, 2017

    Deciding what software to build in house and what to buy

    When deciding on a software solution to address a pressing problem, you face a difficult decision: Should you buy your software or should you build it? You may be tempted to build your ow... Read more

  • July 31, 2017

    MLM Software in the 21st Century

    When I was a young man at the start of my software career in the 1980s, companies saw software as a necessary evil. It didn’t create value. It didn’t bring in customers. It didn’t prov... Read more

  • July 24, 2017

    What are APIs and how can they help you save money?

    When looking for software to meet the needs of your business, you don’t need to build the software all yourself or turn to a single software provider for everything. You can get customized... Read more

  • March 31, 2017

    Distributor Motives & Technologies Today

    Mark Rawlins—CEO and founder of InfoTrax Systems—joins us to talk about the effects of disruptive technologies on the MLM industry, trends over the last decade in the motives of ... Read more