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Nicki & Gracanne Keohohou


Nicki Keohohou is the CEO and co-founder of the Direct Selling Women’s Alliance, the association that provides education, resources, and tools to direct selling professionals around the world. Nicki began her career as a distributor in the direct selling profession more than 30 years ago and built successful personal organizations. She has held executive positions with domestic and international direct selling companies and has consulted with hundreds of network marketing and party plan companies. She co-authored the best-selling books Build it Big and More Build It BIG: 101 Insider Secrets from the Top Direct Selling Experts. For information, go to

Nicki received a Bachelor of Arts degree in Business Administration and Education, and her teacher’s certification from Central Washington State University.

She was recently named as one of the top 25 Female Executives in the State of Hawaii and was listed as one of the top 30 Female Entrepreneurs in America.

Nicki now lives in beautiful Hawaii with her husband, Saffery, of 33 years. Her greatest joys are serving others and spending time with her two grown children, Dane and Gracanne.



Prior to DSWA, Gracanne was Director of Product Development and Public Relations for International Business Concepts, a consulting, seminar promotion and marketing firm.

In her position, she supported the direct selling industry by writing training manuals, participating in trade shows, and providing consulting, training and marketing services.
 Since elementary school, Gracanne has been actively involved in direct selling. As a young girl, she attended in-home shows, conventions and tradeshows with her Mother, DSWA Co-founder Nicki Keohohou. Today, she is an experienced entrepreneur dedicated to delivering outstanding service to DSWA members.

Gracanne’s passion for the industry and her in-depth understanding of the unique needs of direct seller’s prompted her rise as a top distributor with one of the largest organizations in a successful party plan company. While majoring in International Business and Marketing at Hawaii Pacific University on full- scholarship, Grace was instrumental in paving the way for their international expansion of yet another network marketing company.

Before joining International Business Concepts, Graceanne served as Vice President of Sales and Marketing for a Pacific Rim company, overseeing all aspects of the marketing operation for their successful establishment on the islands.

Keohohou’s experiences spark within her a deep-rooted appreciation for the Pacific Rim and a strong desire to grow the DSWA to include this rapidly expanding market.

Gracanne’s greatest passion is supporting and encouraging people to achieve their dreams and life’s purpose. She enjoys living in Hawaii and sharing her time with family and friends.

Articles by Nicki & Gracanne Keohohou