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Network Marketing Success is Talking the Talk

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Before I joined the network marketing industry, I used to be a commercial fisherman and got along just fine interacting with as few people as possible. When I became a network marketer, I learned very quickly that talking to people—on several fronts—was critical to my success.

Over time I’ve learned there is a lot to talk about when discussing my company—be it the company itself, the management, products, or services and opportunities. This is a lot to discuss, and on top of that I quickly learned I had to get my story down to one or two minutes.

I refer to this as my personal commercial.

When introducing someone to my company, I found I wanted to give them a brief description of the company I was with: a little bit about the management, but more importantly telling them about either the product or the opportunity.

Some like to lead with the product and others like to lead with the opportunity. I liked to lead with the opportunity but come back and validate it with the product. In order to do that, you have to be a firm believer—recruit yourself first. It’s critical that you have your story down.

A long time ago, I learned that you can never say the wrong thing to the right person, or even say the right thing to the wrong person. Some people, when they hear the conviction in your voice when you speak about your company, will automatically gravitate your way. They want to get involved, or want to try your product or service. There are also the people who are flat out not interested.

When I started speaking to people about network marketing, I knew that I would have to come up with a center of influence. I wanted to talk to the people I knew personally first. Why not? If you’ve got a great company and product/service, why not go to the people you love, respect and trust—you’ve already got a relationship with them.

I made a list of about 400 people I knew and spoke with them first—sometimes just to see if they were interested. When people decided to get involved with me, I did it all over again—I got their list and we started talking.

Most new people don’t know what to say or how to say it, because it’s still new to them. Doing three-ways with people is critical at this stage—you’ve got that relationship with somebody else’s center of influence.

When you’re speaking with people you don’t know, it is critical that you listen first. You need to find a little bit out about each person. Break the ice. Don’t start talking about yourself and your opportunity, let them open up and have the first words—this seems to resonate with people.

You can talk your way to success. You’ve just got to decide how you want to present yourself and your story. The decision is yours. Some people build a big business just by telling their story. Remember: the more people you talk to, the faster your business will grow.

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