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Episode 47: Training distributor’s use of social media in being connected

Maria Osipova 481 x 361 pixels

For this episode of The Podcast, we are delighted to invite a previous podcast guest to return: Maria Osipova. Maria presents her ideas on training distributors. Maria was featured on the podcast in Episode 42. She provided insights into the need for distributor training. In the last podcast, Maria noted how direct sales can be influenced and assisted by digital use. In addition, she discussed influencer culture, and how to promote human connection (via empathy and validation) to increase sales. 

Maria is known for building exceptional digital experiences, primarily through her work as the VP of Marketing for Penny AI (a virtual assistant for consultants and an enterprise platform that provides field data for corporations). Maria’s work with Penny AI has created a brand that enables consultants to successfully grow their business.

In this episode, Maria continues the discussion surrounding the importance of training distributors. She discusses using social/digital media to increase awareness of a product being sold. Maria highlights the need for a distributor’s social media use to remain relatable and connected to their sellers. She focuses on how person-ability can be used to build trust and an increased customer base for any products being sold.

Please give your insights on the direct sales industry at Penny’s survey.


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