Understanding How Conversations are the Currency of Social Media

We are excited to invite Scott Kramer, “Chief Brain” of Multibrain, to join us for this podcast episode. He currently works with some of the largest direct selling brands. Scott was recently honored with the 2020 DSA Partnership Award. In this episode, Scott discusses how important it is for companies to shift towards using social media for their business. He talks about how two-way conversations are the currency of social media, and also points out bad habits both distributors and companies have fallen into using social media. He explains the idea of controlled empowerment and how companies can help distributors create their own brand.