The line stretching around the corner at the nearest fast-food restaurant is a clear indication of our society’s reliance upon processed foods. These chemical-laden foods with empty nutritional content cause sluggishness and poor health –- in an effort just to keep up, many reach for caffeinated “energy” drinks filled with sugar and harmful ingredients.

The rapid proliferation of obesity, diabetes and heart disease (among many others), are caused by the poor diets that a majority of people consume in today’s fast-paced world. Billions of dollars are spent on prescription medications every year to address symptoms that are actually caused by poor nutrition. Even those that understand the need to eat a balanced diet, with large portions of fruits and vegetables, are often frustrated, saying they just don’t have the time to eat well.

In late 2008, seasoned business executives, led by David Parker, recognized the widespread epidemic of poor health, and developed a vision of bettering lives by providing others with access to good nutrition, prosperity and opportunities for giving.

The goal was to provide a convenient and effective way for individuals and families to consume live whole food nutrition everyday. In addition, he wanted to utilize the power of the network marketing business model in a way that would change lives in a long-term, sustainable way.

Thus, Nuriche™ (pronounced “nourish”) was born. Its very name communicates its mission, “To nourish people around the world by providing quality, live, whole food products, advancing nutritional education and creating opportunities that provide whole living.”