In February of 2004 Roger Ball founded a new referral marketing company that was destined to become JD Premium. His goal was to take all the best features of network marketing, get rid of the complicated gimmicks and difficult hurdles, and provide an opportunity for independent business owners that was second to none in the industry. Over the next three years the company grew and matured. New product lines were added, and in October 2008 a company division took place, and JD Premium was officially launched.

Roger Ball remains the sole owner. He has hired a management team with over 100 years of combined experience in managing referral marketing businesses.