Regal was first established in 1928, when a young Canadian envelope salesman named William McCartney first put his entrepreneurial vision to the test.

Intrigued with the idea of manufacturing his own greeting cards, he approached a small card company in Toronto, and with the support of a $500 investment from the woman who would later become his wife, William McCartney launched Regal (a name chosen by his soon-to-be bride!).

Since those early days, Regal has continued to stand for the business values young Mr. McCartney set as his guideposts:

A great selection of unique, quality, value-priced products,
A commitment to providing Canadians with the means to earn extra money,
And an unwavering commitment to customer service excellence.
In 2005 Regal decided to re-establish the company heritage of direct selling through a huge base of Independent Sales Representatives in every province and territory – this meant closing the retail stores.