WakeUpNow was founded with the vision of helping people save, manage, and make money. Kirby Cochran, Jason Elrod, and Phil Polich have been business partners for years; but WakeUpNow, they saw an opportunity to create something unique. From the beginning, they were determined to change the industry with two profound goals: 1) offer products with outstanding value for the money, and 2) offer distributors a real chance to change their lives.