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SendOutCards: A First Class MLM

When I appeared on The Marriage Ref in August 2011, I had no idea my affinity for writing thank you notes, albeit lots of notes (about 1,000 a year back then), would attract any real attention. (https://www.youtube.com/watch?v=xjwzFR9uXv0). Soon after the show aired, cards and letters started coming, and coming. I received mail and gifts from…

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Can Apps Help Us Do More?

I remember when the movie “2001: A Space Odyssey” came out. It was 1968 and I was eight or nine years old. My brothers and I went to the local theater to see the film. I remember thinking two things: the film was really long and why do those humans let a computer tell them…

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Relationships and Multi-Level Marketing

Is it possible to have relationships in business? The word “relationship” is thrown out in broad sweeping motions all around the business community: relationship marketing, business-to-business relationships, customer relationship management, brand relationship. What is this relationship so many people are attempting to capitalize on in our lives? Relationships are what make us human! Without relationships,…

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Effective Communication, Emotional Labor and MLMs

What do hairdressers, police officers, nurses, airline attendants, and 911 operators have in common with someone in direct sales? Each one works with a specific emotion. Hairdressers make more money when they listen and empathize with their clients. Police officers must be compassionate but firm. Nurses need to show compassion. Airline attendants must be calm…

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How to Succeed at Social Media in 15 Minutes a Day – Part 2

This is the second part of a two-part article. For Part 1, see How to succeed at social media in 15 minutes a day part 1 What’s the first thing that a person hears about your company? They Google it. Next they get on the social media platform they use and see what people are saying…

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How to Succeed at Social Media in 15 Minutes a Day – Part 1

Using social media in 15 minutes a day

Lead generation has always been the subject for direct selling companies; as a distributor there are two ways to make money: recruiting people and getting customers. Social media is a tool that’s going to make this easier. What will never be replaced in the industry is the face to face; some call it the belly…

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Get Your Hands Off My Downline!!!

If God had been running an MLM rather than delivering the Jews from Egypt, the first of the Ten Commandments given to Moses would have been “thou shalt not steal thy neighbors downline.” Following closely on the heels of this commandment would be “thou shalt not covet thy neighbor’s downline,” and “thou shalt not commingle…

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