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Growing Your Business Organically

In the [last few years], several prominent party plan companies closed their doors, despite having pre-established brand equity and strong financial support from a successful corporate parent. Was there a common factor? Is there an inherent problem with introducing retail brands to the party plan channel? Or are we perhaps applying the wrong standard for…

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MLM Empowers Women Worldwide

Cultural chauvinism causes critics of MLM to focus on the price of cars and the size of homes owned by MLMers. But in developing countries MLM is not a luxury; it is a necessity. While some domestic publications pretend to “investigate” Mary Kay, —an iconic leader in opportunity for women, —Newsweek’s highly respected internet publication,…

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Hiccups and Start-Ups: Causes & Cures

I sometimes get the hiccups when I eat too much too fast, drink a hot beverage and then switch to a cold beverage too quickly, or even when I get super excited. While hiccups are normal and occur in everyone, if prolonged they can lead to major problems, including death! (Hiccups are the result of…

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Using Text Alerts to Increase Attendance

It’s convention season and your National Conference is just a few short weeks away.  Your leadership team will be on the road, promoting your products and opportunity live and in-person, ready to take your organization to the next level. Use SMS alerts and text messaging tools to give your conference or live event a boost,…

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6 Media Trends for Direct Sales in 2012

We can’t be just doing media full time. We have to be working the business in other ways if we want to be successful. And so it’s important to know what matters, and where to spend your time. So here are some places that I think it’s valuable for direct sellers to spend their time…

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Keeping Peace With and Between Your Distributors

Most people think that an MLM’s compliance department exists primarily to keep a company from getting in trouble with the FTC and other agencies and to make sure its distributors follow its rules. This is only partly true; the other major purpose for a compliance department is to keep peace between its distributors—when they start…

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