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Persuasive Strategies: Consistency
When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person…
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Persuasive Strategies: Social Proof
Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six…
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Persuasive Strategies: Liking or “In the Eyes of the Beholder”
To understand the “Power of Persuasion” we can look at currency as an example. Money holds value…
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Compensation Plan Payout
Compensation plan payout is one of the biggest factors that contributes to the success or failure of…
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What’s a Binary Compensation Plan?
The binary compensation plan is the newest of the three common plan types. When it arrived on…
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