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R.E.T.A.I.N. – Keys to Distributor Retention

In direct sales, when we talk about retention we’re talking about keeping people involved in the business beyond their first order. Retaining both your distributors and customers is paramount to keeping your business alive. But the retention rate of most direct sales companies is incredibly low—most people just don’t stick with it. So how do…

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Marketing Tools Are Just the Icing on the Cake

Are you up on the MLM industry’s latest buzz words—web site replication, search engine optimization (SEO), social networking, forums, blogs, web meetings, autoresponders, voice mail systems, email campaigns, telephony systems, etc.? Several $100 million each year is spent on marketing tools in the MLM industry. When the frenzy and dust settles, though, the real bottom…

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Why Do You Want to Own A Direct Selling Company?

Why do you want to own a direct selling company? One motivation for starting a company in this industry is obvious. Other than a home-run technology company, few businesses have such fast upside potential as a direct selling company. A network marketing company recently enjoyed revenues close to a billion dollars in less than seven…

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Increase your success

To me, the term “party plan” means group selling—leveraging a sales person’s time by allowing them to present to multiple people at once instead of a doing multiple one-on-one presentations. It’s perfect for the busy mom or any part-time consultant. If you are launching your own party plan company, there are five unique things you…

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The Pixingo Story

Bryan Thayer, Co-Founder of Pixingo, is interviewed by J.Michael Palka, a 33-year MLM veteran and PR specialist. Bryan Thayer almost didn’t need be told that a photo-based business had the potential to be a blockbuster success. Today so much of our life is captured in images. How could a business that thrives on that trend…

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Retaining Distributors

A while back, I was talking to a friend of mine who was very frustrated about a large group of distributors who had left his network marketing company because they had found a better commission plan, whatever that means. It is an old story—distributors jumping from one company to another because they have found the…

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MLM: What’s Your Type?

Everyone involved with an MLM falls into one of two types. You’re either a customer or a distributor. Every company needs both customers and distributors to make a profit and to remain legal in the eyes of regulatory bodies. Within each of these types there are sub-types, and once again your company needs individuals of…

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