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Designing MLM incentives that work

If the commission plan is the meat and potatoes of an MLM company, the incentives and promotions are the dessert. Can a company live without these desserts, and should it? That is the $64,000 question that every network marketing company executive and sales leader has to ask themselves. “Give me enough ribbon and I will…

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Managing Hyper-Growth

Try to imagine 2000% growth in an MLM company in one year–going from $10 million to $200 million in sales! Hypergrowth refers to the phenomenon of the exceedingly rapid expansion of an organization. This kind of growth is not smooth but it is spectacular. In general, hypergrowth hits without warning and the organization is typically…

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Mass Recruiting vs. Personal Touch Recruiting

Mass recruiting vs. personal touch recruiting is probably the most important issue facing companies in the MLM industry today. Why? Because when a network marketing company decides on a commission plan, that plan endorses a method of recruiting. It is important for distributors to be aware of this issue because they are directly affected by…

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Party Plan & MLM: Two Different Animals

It’s important to note that there are two very different business models used in the network marketing industry-Party Plan and MLM. A Party Plan company is quite different from the ground up than its MLM cousins. Here are some of the basic differences. For a long time, traditional party plan companies didn’t pay multi-level commissions,…

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Growth & Retention Strategies

A leading cause of failure in start-up direct selling companies is loss of momentum and field attrition.The good news is you can beat the odds if you follow these top 10 growth and retention strategies. Direct selling is maturing, especially in the U.S., and the competition out there is intense.  Only 18% of direct selling…

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MLM and Party Plan Recruiting: Building An Initial Field Sales Force

There is no magic bullet. Building an initial field sales force will require a multi-faceted strategy and will take 3-6 months. Learn the steps to building your Field Sales Force Strategy. The Basic Principles In establishing a strategy to build an initial field sales force, there are some basic principles that are vital to remember.…

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Crossing the MLM Desert

  When the pioneers headed to California in the days of the old West, they came upon the huge deserts of Nevada, containing little water and no food. These deserts took days to cross. At the edge of the desert, the pioneers discarded anything they could, loaded up on water, and headed out as fast…

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