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Hiccups and Start-Ups: Causes & Cures

I sometimes get the hiccups when I eat too much too fast, drink a hot beverage and then switch to a cold beverage too quickly, or even when I get super excited. While hiccups are normal and occur in everyone, if prolonged they can lead to major problems, including death! (Hiccups are the result of…

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Using Text Alerts to Increase Attendance

It’s convention season and your National Conference is just a few short weeks away.  Your leadership team will be on the road, promoting your products and opportunity live and in-person, ready to take your organization to the next level. Use SMS alerts and text messaging tools to give your conference or live event a boost,…

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Stock Plunge on Internal Consumption: Whose Fault?

In one day in May 2012, the stock and capitalization value of leading direct selling companies shrank by billions of dollars. The cause of this was the simple and reasonable investor question, “What percentage of product is consumed personally by MLM distributors as opposed to resold to non-participants?” With some sound groundwork over the last…

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6 Media Trends for Direct Sales in 2012

We can’t be just doing media full time. We have to be working the business in other ways if we want to be successful. And so it’s important to know what matters, and where to spend your time. So here are some places that I think it’s valuable for direct sellers to spend their time…

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Corporate Feature: Picking your Partners

So you’re ready to plan out your new MLM business with must-have product, the hottest comp plan to hit the streets, a rock-solid business plan, and startup financing. You are going to work for the next few months on getting ready for your launch. Wait. Before you go one step further, you need to make…

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Keeping Peace With and Between Your Distributors

Most people think that an MLM’s compliance department exists primarily to keep a company from getting in trouble with the FTC and other agencies and to make sure its distributors follow its rules. This is only partly true; the other major purpose for a compliance department is to keep peace between its distributors—when they start…

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Preparing Your Distributors For Disappointments

The caller wasn’t very happy with me. My suggestion to improve one’s skills and attitude certainly hit a raw nerve. “Hey! I’ve been in network marketing for over five years. Don’t give me any of that phony self-improvement stuff. I’m not some wet-behind-the-ears beginner. I just need to find some quality people.” Well, there was…

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