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Binaries-Double Trouble!

Binary plans are relatively simple to understand and offer fast-paced growth opportunities. Companies find them attractive for the same reasons. In addition, several companies utilizing binary plans have recently entered the market and generated eye-popping sales and profits. This, of course, has led to an influx of programs modeled after the highly successful plans. Unfortunately, not…

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Multilevel Marketing Pyramids-“Lotteries”

The following article is taken from the MLM Legal Primer . This article looks specifically at how lottery laws can be and are applied to MLM companies. Federal and state multilevel marketing and anti-pyramid statutes are components of a comprehensive consumer protection umbrella. These laws are designed to protect individuals from being defrauded through illegitimate programs…

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Retention In Network Marketing and Party Plan

  If you launch and operate like most direct selling companies, statistically your attrition (drop-out) rate will be 80% per year. In other words, out of 100 people you bring to your company in January, only 20 will remain by the end of the year. And, if you are like most, you are thinking, “I’m…

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It’s Just a Distributor Kit; What’s the Big Deal?

The urgency of the immediate can prevent owners and CEOs from taking the time to ask pointed questions about seemingly inconsequential day-to-day activities in their company. That is a critical error! So why do companies, or better yet, why should companies provide distributor kits to their new recruits? Ask 10 owners, CEOs or field leaders…

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Fast Start Success: The Critical First 90 Days

If your company performs according to industry averages—you will lose 80 out of every 100 field reps you enroll. What’s worse, as much as 50% of your attrition will occur in the first 90 days after enrollment. If that is unacceptable to you, then we’re happy to share some specific things you can do about…

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Putting Sales Back Into Direct Selling

Everybody knows sales are the hub of the direct selling business. Or, do they? Have you ever noticed sell is a four letter word? We know the statistics—only 3% of us are born sales people. People love to buy, but they hate being “sold to.” Knowing that, we are afraid we are either going to…

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The Value Proposition

  Your teams (corporate and field) must know where the value is found in your company; they must know the elements of value; they must know the features and benefits of each of those value elements; and they must have the skills to apply their knowledge to real life. In this way, they can convey…

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