Posts Tagged ‘Corporate’
Persuasion Strategies: Authority
”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, who played Dr. Welby,…
Read MorePersuasive Strategies: The Norm of Reciprocity
The norm of reciprocity states that we treat or respond to others in a similar manner as to how we are treated. The Golden Rule and an “An Eye for an Eye” are examples of the norm of reciprocity stated in cultural norms. What does reciprocity have to do with sales? When you walk through…
Read MorePersuasive Strategies: Social Proof
Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relations officers. This should provide some social proof that the persuasive ideas…
Read More5 Reputation Management Tips You Should Know When Starting or Running an MLM Company
Preserving your reputation is important when you’re new in the MLM business, especially since this is an industry too often targeted for criticism by people ready to call “scam” at the drop of a hat. If you search almost any business name in direct selling, the Google search suggestion will often attach the word scam…
Read MoreParty Plan vs Network Marketing
There are two primary business models in direct sales: party plan and network marketing. They represent the largest share of companies in the industry. Over the years, these two have evolved, but even today they share some similarities and distinct differences. I will present an overview of the differences and shared features. First let’s discuss…
Read More7 Secrets to Improve your Online Reputation
The goal of online reputation management is to help companies clean up their top ten rankings by performing search engine optimization (SEO) on websites that are positive to the business, which in turn push the negative sites down, and out of the top ten rankings. Today, the most common method to find out more about…
Read MoreSocial Media for Corporate MLM Offices
I feel like I’m watching the great California Gold Rush of 1849! Only instead of trying to find gold in the rivers and mountains, people are prospecting from their desks on the Internet. As websites like Twitter and Facebook rapidly grow, people in the MLM industry are rushing to stake their claim to capitalize on…
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