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Problems The FTC Sees In “Pay To Play” Commission Plan

The FTC’s primary cause of action alleges that business practices constitute unfair and deceptive trade practices and are therefore a violation of Section 5 of the FTC Act. The FTC is ultimately seeking to prove that the program is a pyramid because all pyramids are inherently deceptive. The fundamental element of a pyramid is that…

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FTC v. BurnLounge: Lessons Learned for MLM/Direct Selling

FTC stated policy has been to prosecute egregious pyramid schemes as opposed to mainstream direct selling. By and large, this has been the case since the famous 1979 FTC Amway unsuccessful prosecution. FTC and major court pyramid decisions, including FTC v. BurnLounge,  focus on front-loading, large investments, products and services that do not stand on…

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Social Media Risks: Compliance & Archiving

Social media is an amazing way to share information. We can share our thoughts, key pieces of information, important company developments, introduction of new products/services, and recruiting opportunities. We can use social media to grow our businesses and increase our connections. There are new technological innovations every day, and these things are making it easier…

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MLM Corporate Startup Essentials: Part III

Compensation plan—it better be good! Does a compensation plan make or break a startup MLM company? History suggests that a good one is helpful and a must. Does it drive success? Probably not. Will a bad plan contribute to failure? Probably, together with other unlucky breaks. As industry expert Michael Sheffield notes with respect to…

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MLM Corporate Startup Essentials: Part II

(Excerpts taken from the forthcoming book, Starting and Running the Successful MLM Company) Part ll of lll MLM business experience—possess it or buy it! MLM is not just any business. It is not retailing, franchising, e-commerce internet or dot com selling, telemarketing, catalog, direct marketing or infomercial. MLM, under all its names—Direct Selling, Network Marketing,…

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MLM Corporate Startup Essentials: Part I

(Excerpts from the book, Starting and Running the Successful MLM Company) Part 1 of 3 Rules to keep in a very safe place The umbrella term for the business is “direct selling.” Whether it is the variety practiced by Tupperware or Amway or Nikken or The Pampered Chef, it still is in the business “species”…

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Launch Your New MLM with Team Building

Getting a new business off the ground can seem daunting. It’s important to remember the secret ingredient that builds teams and breaks down walls: communication! Effective communication pushes your leadership team up the challenging ramp towards launch. Inject motivational themes into conference calls and scheduled text alerts as you prepare to launch, and you’ll find…

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