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Easy Ways to Find Success in Social Media

I think that sometimes we make social media more complicated than it needs to be.  I’m not sure if it’s because we expect it to be hard and it becomes a self-fulfilling prophecy, or we simply accept generic advice on social media, and think we have to do everything under the sun. Let’s make this…

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5 Ways to Do Content Marketing Without a Blog

Content marketing is the process of providing interesting, relevant content (tips, ideas, etc.) that people in your target market can use right now without spending a dime.  It’s been shown over and over again, both inside our industry and out, that content marketing is the most effective strategy to use when you want to do…

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Don’t risk making product claims

If you are in a direct sales or network marketing company, your policies and procedures forbid product claims. Don’t believe me? Go read them. Trust me, it’s in there. Especially if you sell any type of product that is supposed to go in or on the body, this is huge for you. Companies and their…

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Create Relevant Facebook Content to Draw Traffic

Creating relevant posts is the key to creating a healthy Facebook following. Create content related to your product line. For example, if you sell bags create tips on organizing your bag. If you sell clothing or fashion jewelry create posts about fashion. What you should not be doing is simply highlighting all the great things about…

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Common Compensation Plan Mistakes

At our Direct Selling Edge Conference for new and young network marketing and party plan companies, I presented three sessions on compensation plans.  Toward the end of the third segment, I shared with the attendees eight common compensation plan design mistakes. These are very important, so I am sharing them with you now. Too High Rank Qualifications…

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Facebook Groups Can Help You with Team Building

I used to be a big fan of Facebook Groups for supporting previous customers. These were a great way to give your customers access to the latest specials, stay in touch, and encourage reorders. However, when Facebook changed the Group format, eliminating the opt-in (when you add someone to a group, they’re in whether they…

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Pinterest for Direct Selling

 Pinterest is making big waves in the social media world. A quiet little startup that is suddenly one of the top 10 social networks in the world continues to grow quickly. The site is especially popular with females and people interested in arts and crafts between the ages of 25 and 44. And retailers are finding…

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