When I first started my business, I would have said that my perfect prospect is someone who “wants to make money from home.” I’m sure your ideal prospect would have that characteristic as well, but let’s dig a little deeper. Try creating a model for the type of person you’d like to attract. Who would you want to work with in your network marketing business? Who would you best relate to?

Do some brainstorming and visualize your ideal MLM prospect. Write it down – you will need to refer back to it. Here is an example of how you could do this:

My Target Market

The Perfect MLM Lead

I really like to work with motivated people who are sick of their job or weary of a career choice they pursued, and want to do something about it. These are people who are employed, have money to invest in a business, and are willing to make a commitment to get it done. They are not broke and do not need a job. They are okay financially but want more.

The ideal person that I would love to work with appreciates what they DO have, and is usually a dedicated employee who does their job well. Ultimately, though, they know that working under the direction and constraint of a corporate culture is not their vision for their life. These are people who may be where they are because they weren’t clear what they wanted in life early on, and pursued education in a field they aren’t passionate about so they could make money somehow.

They now understand that they prefer to march to a different beat. They are not content to go home after work and just kill time until they have to go back the next day. Regardless of age, they are mentally “up and coming” and want to make a difference in their own lives. They can be 60 years old but have the attitude and zeal of a 22 year old fresh out of college.

They may have started a network marketing business, or some other home business venture, in the past but it didn’t work out at the time. These people are in seeking mode. They read or listen to audiobooks, attend webinars, and in general have a student mindset. They do this to gain greater knowledge and power to shape their destiny. The one thing possibly missing is the right opportunity to put their energy and dreams into.

Your Network Marketing Business

Who Do You Want to Work With?

It might seem like overkill to write out such a detailed description as I’ve done above. I used to believe this level of detail and description wasn’t really necessary. And we all know that many of our leads will not fit our ideal of the perfect prospect regardless.

However, if you take time to do this and really think about it, I think you’ll come to the conclusion that it helps. Clearly visualizing the type of person you will enjoy working with helps you better plan how to attract that particular prospect to your opportunity. They are out there, and you want to maximize your chances for connecting with them.

To Your Prosperity!