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The Power of Public Relations

If I was down to my last dollar, I’d spend it on public relations. — Bill Gates When the maven of Microsoft talks, the business world listens. Why? Because Gates took his tiny, garage-based business and turned it into a multibillion-dollar powerhouse. Microsoft has made four people billionaires and 12,000 people millionaires, so it’s safe…

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How to make a great corporate video

For some, this will sound a little strange, but it’s true—videos used to be a special event. They were reserved for things like family gatherings, recitals and important baseball games. Yet, thanks to today’s technology, videos are no longer relegated to these occasions. Instead, they’ve become a part of daily life, often taken with something…

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What a good elevator pitch can do for you

My name is Joseph Hatch. I make skinny people. Interested? Who wouldn’t be? Right now, 104 million Americans are actively trying to lose weight. This country is literally in the midst of an obesity epidemic. So when I tell people that I make skinny people, they listen. And when they listen, they aren’t just hearing…

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The 52 Year Journey From Bras to High-Tech

This is the story of a woman who has made millions in network marketing. She is currently building a successful high-tech network marketing business at the age of 80. It was the early 1960s, and 30-year-old Sylvia Waiwaiole had just become a single mother in Hawaii, one of the most expensive states in the nation.…

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The POWER Card

Last week I was invited out to dinner by a very good friend of mine. She suggested a restaurant where the service was excellent, the prices fair and the food was okay. During dinner the conversation turned to service; the kind of service that is given to a customer. We talked about the various industries…

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Events 101

If you’ve had any success in the MLM world for any given amount of time, one thing should be very obvious: the cycle of events and how important it is to get butts in to seats. More importantly, it’s getting those butts in seats about once every 90 days. Studies show that those who attend…

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