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A Guide to Harnessing the Power of Your MLM Customers’ Testimonials

Do you routinely use customer testimonials to enhance your MLM sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a customer is the gold standard. Using testimonials is a great way to build credibility and develop rapport. In addition, customer endorsements are an effective…

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How to Read Your Prospect Like a Book!

The most successful MLM distributors recognize the importance of nonverbal communication in the selling process and have learned to “listen with their eyes.” They understand that one of the easiest and most effective ways to close is to be aware of their prospect’s “buy signals”. Are you aware that your body language reveals your deepest…

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Binaries-Double Trouble!

Binary plans are relatively simple to understand and offer fast-paced growth opportunities. Companies find them attractive for the same reasons. In addition, several companies utilizing binary plans have recently entered the market and generated eye-popping sales and profits. This, of course, has led to an influx of programs modeled after the highly successful plans. Unfortunately, not…

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Multilevel Marketing Pyramids-“Lotteries”

The following article is taken from the MLM Legal Primer . This article looks specifically at how lottery laws can be and are applied to MLM companies. Federal and state multilevel marketing and anti-pyramid statutes are components of a comprehensive consumer protection umbrella. These laws are designed to protect individuals from being defrauded through illegitimate programs…

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Baby Boomers find opportunities in job loss

Opportunity for Baby Boomers after job loss

In these walking-on-eggshells financial times, older workers don’t know whether to draw attention to their achievements, and themselves, or dodge the ever-fearsome gaze of the thirtysomething HR guy. Like Susan of Tacoma, Wash., who wrote to me asking, “Is it a rule now that you have no employable skills after you hit 55? What’s the…

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The Power of Belief and Expectation

Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement. Think thoughts of defeat or failure and you are bound to be discouraged. Belief is an incredibly powerful state of mind. Your belief system not only defines…

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Retention In Network Marketing and Party Plan

  If you launch and operate like most direct selling companies, statistically your attrition (drop-out) rate will be 80% per year. In other words, out of 100 people you bring to your company in January, only 20 will remain by the end of the year. And, if you are like most, you are thinking, “I’m…

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