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MLM: What’s the Correct Terminology?

Have you ever asked yourself, “What’s the deal with all the different terms people use interchangeably to describe this industry of ours—“direct selling,” “multilevel marketing (MLM),” “network marketing”? It becomes even more confusing when you look at the MLM Search Engine Optimization (SEO) terms most researched—“network marketing,” “direct sales,” “MLM marketing,” “MLM network marketing,” “multilevel…

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MLM and Party Plan Recruiting: Building An Initial Field Sales Force

There is no magic bullet. Building an initial field sales force will require a multi-faceted strategy and will take 3-6 months. Learn the steps to building your Field Sales Force Strategy. The Basic Principles In establishing a strategy to build an initial field sales force, there are some basic principles that are vital to remember.…

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The Extinction of Excellence?

Want to know how to make your business grow? Then let me tell you some stories. A man sees an ad offering a wealth-building business opportunity. It instructs him to call an 800 number to hear a “powerful, life-changing message.” He listens. He is then instructed to pull down some basic information from a fax-on-demand.…

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How Do I Separate My Personal and Business Presence on Facebook?

Facebook can be an excellent tool to facilitate the relationships that lead to additional business. But there are strategic ways to use it that will bring you the greatest results. One of the big concerns I often hear from direct sellers has to do with the boundary between personal and professional life on social networks,…

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The Beauty Of The Binary Plan

MLM program pay plans are a bit like girlfriends or boyfriends. You believe that the one you have is the best! There are lots of MLM or network marketing pay plans. Over the years, I had often heard of MLM programs with a binary pay plan, but I had misconceptions about them, which unfortunately stopped…

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